CMO Twitter Scoreboard from Forbes World’s Most Influential CMOs 2018 Update
In today’s business-political-social world, you are measured by many factors including the number of Twitter followers you have. In fact, many surveys have found that websites in general are perceived as passive customer communication tools with Twitter being a far more proactive customer-engaging tool. These surveys have also found an increasing number of customers go to your Twitter account before they go to your website doing “due diligence” on you looking for call-to-actions, thought leadership and content useful in their purchasing as well as customer complaints regarding your solution. Your client may not have a Twitter business account but they may have a personal account and their advisors may as well. You can also see how in some small way John Legere’s Twitter efforts have also impacted the price of the stock.
As noted Twitter expert Evan Kirstel just named Top B2B-Business-to-Business Influencer with 162K followers stated, “Twitter is not just way to meet new prospects and partners, it IS the way you run your company and all operations including marketing. If you aren’t engaged, your competition likely is!” That is, CMO’s are beginning to see the real value of Twitter not just for their company but for their role as CMO.
If you are a CMO or C-Level we can help you and your company use Twitter to gain-retain followers and customers email email@example.com and we can provide proven cost-effective results and references.
The purpose of this CMO Scoreboard is to not just talk about how CMOs Twitter but which CMO has the highest number of Followers which is not the only measure of the CMO’s social presence but certainly a viable and very public view. Of course, this does not reflect all CMOs and if you want to be included, please email firstname.lastname@example.org
Twitter Star Ratings ***
Like any other factor, Twitter postings reflect the person’s views of the world. Here is the rating system we built to give some views on what we think are important for Twitter postings.
***Three Stars – Posting Weekly Engaging with Followers & “Thought Leadership” – Global Values & Vision
**Two Stars – Posting Weekly and Thought Leadership
* One Star – Posting Weekly & Corporate Sales Pitch
How do you score against your competitors?
Click here to get listed, corrections, additions, and Twitter help. We apologize for omissions or errors.
CEO’s: Gains+ and Losses – July 1 to December 31, 2017 and updated today.
Click on Twitter name for individual Twitter account.
Since July 2017
|Star Rating||Topics Tweeted|
|Philip Schiller Apple||234,000||+10,000||**||Apple, Sports|
|Antonio Lucio HP||@ajlucio5||37,100||+1,100||***||Global|
|Julie Woods-Moss Tata||@juliewoodsmoss||31,900||+8,300||**||Company|
|Jonathan Mildenhall AirBnb||25,900||+2,100||***||Global|
|Leslie Berland Twitter||@leslieberland||24,700||+3,800||**||Company|
|Diana O’Brien Deloitte||@DianaMOBrien||23,700||+3,600||**||Leadership|
|Keith Weed Unileveler||@keithweed||23,100||+2,900||***||Global|
|Musa Tariqu Ford||21,900||+1,900||**||Company Global|
|David Edelman Aetna||@davidedelman||21,500||+800||*||Company|
|Marc Mathieu Samsung||19,300||+700||**||Company Global|
|Marisa Thalberg Taco Bell||@ExecutiveMoms||17,400||+400||*||Company|
|Jeremy Burton Dell||@jburton||14,500||+600||**||Company|
|Patrick Adams Paypal||@PAdamsNY||13,600||0||**||Company|
|Matt Preschern HCL||@MattPreschern||12,500||-3,800||**||Global|
|Ann Lewnes Adobe||@alewnes||12,200||+1,100||**||Company|
|Linda Boff GE||10,900||+2,361||**||Company|
|Chris Caposella Microsoft||@chriscapossela||10,800||+1,958||**||Company|
|Karen Walker Cisco||@KarMWalker||8,903||+1,537||*||Company|
|Seth William Farbman Spotify||@sethfarbman||8,451||+1,010||**||Company & Personal|
|Kristen Lemkau JP Morgan Chase||@KLemkau||7,359||+1,372||**||Company & Personal|
|Amelie Oudea-Castera AXA||@AOC1978||7,347||+645||**||Company|
|Maggie Chan Jones SAP||@maggiecj||6,497||+459||**||Company|
|David Roman Lenovo||@iamdavidroman||5,413||+987||**||Company|
|Magali Noe’ CNP||@_Magali_NOE||5,101||+1,227||**||Company|
|Roxanne Taylor Accenture||@RoxanneTaylor||4,872||+1,021||**||Company|
|Raja Rajamannar Mastercard||@RajaRajamannar||3,756||+1,106||**||Company|
|Marimam Banikarim Hyatt||@maryamb||3,710||+127||**||Company|
|Steve Fund Intel||@stevefund||3,415||+262||**||Company|
|Michelle Peluso IBM||@michelleapeluso||3,275||+868||*||Company|
|Shannon Stubo Linkedin||@sstubo||2,885||+344||*||Politics|
|Kelly Bennett Netflix||@KellyB||2,716||+310||*||Company|
|Andrew Sherrard TMobile||@sherrard_andrew||2,679||+700||*||Company|
|Chris Bruzzo Electronic Arts||@cbruzzo||1,526||+75||**||Company|
|Alan Gershenhorn UPS||@AlanGershenhorn||1,273||+55||No Tweets since 2016|
|Chris Leong Schneider Electric||@ChrisLeongSECMO||927||+246||Company|
|Rick Gomez Targer||@Gomez_Rick||760||+89||*||Company|
|Nuno Pinho Teles Heineken||@nunopinhoteles||680||+95||*||Company|
|Keith Moor Santander||@keithmoor2||648||+85||*||Sports|
|Terrance Williams Nationwide||@TW1906||520||+124||**||Company|
|Monika Schulze Zurich||@MonikaESchulze||475||+122||**||Leadership|
|Tim Mapes Delta Air||@tim_mapes||175||+5||Hidden|
|Alex Asonvich Hikvision||@asnovich||87||+13||Account Not confirmed|
|Gary Briggs Facebook||No Twitter works for Facebook|
|Dean Evans Hyundai||No Twitter account found|
|Jack Hollis Toyota||No Twitter account found|
|Mark Crumpacker Chipotle||No Twitter account found|
|Tony Rogers Walmart||No Twitter account found|
|Dawn Hudson NFL||No Twitter account found|
|Diego Scotti Verizon||No Twitter account found|
|Jon Miller NBC||No Twitter account found|