“CEO is the Ultimate Influencer” – Twitter CEO Scoreboard 1-1-2018 Update – @elonmusk @richardbranson @tim_cook Top List


ceoscoreboard – Click on image for PDF version

© TECHtionary.com

Updated January 1 – 2018

From Jack Dorsey – “When a leader, CEO or someone in a leadership position takes to the platform they have the opportunity to humanize their organization, make it feel smaller and relatable to people.” CEO’s are measured by many factors with social media presence rising to the top of the list.

@elonmusk

Top Twitter CEO is Elon Musk with 17.4 million followers and the CEO with the most gains of 4.2 million new followers over the past three months as well as certainly the most engaged CEO with 3-Star rating.

The second fasting growing CEO on Twitter is Tim Cook with 9.3 million followers up 3.9 million followers.

In today’s business-political-social world, you are measured by many factors including the number of Twitter followers you have. In fact, many surveys have found that websites in general are perceived as passive customer communication tools with Twitter being a far more proactive customer-engaging tool. These surveys have also found an increasing number of customers go to your Twitter account before they go to your website doing “due diligence” on you looking for call-to-actions, thought leadership and content useful in their purchasing as well as customer complaints regarding your solution. Your client may not have a Twitter business account but they may have a personal account and their advisors may as well. You can also see how in some small way John Legere’s Twitter efforts have also impacted the price of the stock.

@evankirstel

As noted Twitter expert Evan Kirstel just named Top B2B-Business-to-Business Influencer with 162K followers stated, “Twitter is not just way to meet new prospects and partners, it IS the way you run your company. If you aren’t engaged, your competition likely is!” That is, CEO’s are beginning to see the real value of Twitter not just for their company but for their role as CEO in the company they run.

 

The New Social Media Engaged CEO as “The ultimate value of any CEO is the price of the stock and social media can impact that.”

If you are a CEO or C-Level we can help you and your company use Twitter to gain-retain followers and customers

email cross@gocross.com and we can provide proven cost-effective results and references.

Here’s a new article on Social Media and the CEO.

 

The purpose of this CEO Scoreboard is to not just talk about HOW CEOs Twitter but which CEO has the highest number of Followers

not the only measure of the CEO’s social presence but certainly a viable one.

***Twitter Star Ratings

***Three Stars – Posting Weekly Engaging with Followers & “Thought Leadership” – Global Values & Vision

**Two Stars – Posting Weekly and Thought Leadership

* One Star – Posting Weekly & Corporate Sales Pitch

How do you score against your competitors?

 

Click here to get listed, corrections, additions, and Twitter help. We apologize for omissions or errors.

CEO’s: Gains+ and Losses – October-December 2017 (reflecting changes from October-December 2017)

Company Twitter Name Followers +/- since

Oct 1 2017

Star Rating Notes
Elan Musk Telsa/Spacex @elonmusk 17,400,000 +4,200,000 ** Space pics
Richard Branson

@richardbranson

12,000,000 +500,000 *** Global, company, customer engagement
Tim Cook Apple @tim_cook 9,300,000 +3,900,000 ** Apple promotion
Mark Cuban

@mcuban

7,660,000 +150,000 * Personal topics
Lord Sugar Amshold @Lord_Sugar 5,450,000 +70,000 ** Global
John Legere @JohnLegere 5,200,000 +700,000 *** TMobile and event promotion
Jack Dorsey @jack 4,140,000 +40,000 ** Social issues
Aaron Levie Box

@levie

2,350,000 +270,000 ** Political topics
Marissa Mayer Yahoo @marissamayer 1,710,000 0 * Business topics
Satya Nadella MSFT @satyanadella 1,560,000 +130,000 *** MSFT promotion & global tops
Tony Fernades AirAsia @tonyfernandes 1,530,000 +40,000 *** Airline and global topics
Sundar Pichai Google

@sundarpichai

1,530,000 360,000
Warren Buffett Berkshire @WarrenBuffett 1,340,000 +30,000 Only 1 posts in 2016
Michael Dell @MichaelDell 1,240,000 -10,000 * Dell promotion
Marc Benioff Salesforce @Benioff 967,000 +24,000 *** Social issues
Larry Kim Wordstream

@larrykim

726,000 -23,000
Jeff Weiner Linkedin @jeffweiner 595,000 +25,000 ** Global business
Jeffrey Bezos Amazon @JeffBezos 403,000 +61,000 * Space issues
Dave Asprey BPNutrition

@bulletproofexec

347,000 -1,000 ** Food topics
Drew Houston Dropbox @drewhouston 271,000 +5,000 * Business
Tamara McCleary Thulium

@TamaraMcCleary

256,000 +23,000
Meg Whitman @MegWhitman 238,000 0 Northing since 2011
Olga Kay MooshWalks

@OlgaKay

217,000 -2,000 **
Bryan Kramer PureMatter

@bryankramer

215,000 +3,000 **
Thubten WePostMedia

@thubten

212,000 -2,000 ***
Ashley Alexiss

@AshAlexiss

212,000 +7,000 **
Marcelo Claure Sprint

@marceloclaure

208,000 +12,000 *** Company, family and charity topics
Mark Zuckerberg @MarkZuckerbergF 197,000 +9,000 Nothing since 2010
David Gold West Ham United FC

@davidgold

191,000 +4,000 ** Sports and charities
John Hall Influence Co

@johnhall

183,000 +27,000 **
Debra Ruh RuhGlobal

@debraruh

172,000 +7,000 *** Health, caring and charity topics
Evan Kirstel

@evankirstel

162,000 +14,000
Flint Bedrock YSBG

@flintbedrock

159,000 New
John Lincoln Ignitev

@johnelincoln

147,000 +15,000
Gurbaksh Chalal

@gchahal

131,000 -1,000 ** Hidden tweets
Rui Delgado Berrymetrics

@rui

122,000 -4,000 ** Global
Joseph Steinberg SecureMySocial

@JosephSteinberg

114,000 +26,400 **
Mike Kawula SocialQuant

@MikeKawula

112,000 +3,000 * Company topics
Shelly Kramer V3Broadsuite

@ShellyKramer

106,000 0 **
Michael Saylor

@michael_saylor

106,000 34,000 ** Self-promotion
Larry Ellison Oracle @larryellison 97,500 +800 Nothing since 2012
Ian Matthews WMGCinsights

@iancsmatthews

95,300 -1,800 *
Michael Brenner MKTGnsiders

@BrennerMichael

95,100 +3,200 ** Marketing SEO topics
Holly Ransom Emergent

@HollyRansom

94,100 -500 *** Global topics
Nika Stewart

@NikaStewart

84,500 +4,900
Rod Berger MindRocketMedia

@drrodberger

77,800 28,300 ** Education
Spencer Rascoff Zillow @spencerrascoff 76,200 -200 *** Company topics
Aseem Badshad Socedo

@aseemb

75,300 +1,500 * Company topics
Danny Gibson Inkster

@DannyG_inkster

71,400 +3,500 * Culture
Danielle Morrill Mattermark

@DanielleMorrill

67,500 +1,900 ** Company and global
Mark Hurd Oracle

@MarkVHurd

67,400 +1,000 ** Company, tech
JM Alvarez-Pallete Telefonica

@jmalvpal

63,300 +2,200 * Global
Jacqueline Gold – Ann Summers

@Jacqueline_Gold

59,000 +400 * Fashion, family topics
Caen Contee Connect

@caencontee

58,600 -100 * Company
Josef Holm Krowdster

@josefholm

53,900 +2,400 * Crowdfunding
Keith Krach Docusign

@KeithJKrach

53,200 +13,000 ** Company, tech
Jennifer Hyman Renttherunway

@Jenn_RTR

52,700 +32,700 ** Fashion, politics
Lee Ann Allman Sandton

@leeannallman

49,800 600 ** Global
Peter Bordes OneCube

@PeterBordes

49,500 0 ** Social media
Rob Peters

@StandardofTrust

46,300 0 **
Shashwat Pradhan Emberify

@shashwatpradhan

45,500 +11,100
Brit Morin Brit

@brit

45,200 +200 ** Family and company
Paolo Privitera Pick1

@pppaolo

39,900 -100 **
Christo Fouch BusinessDirect

@christofouche

39,800 -500 * Company sales
Brian Lischer IgnyteBrands

@BrianLischer

38,400 +1,300
Kevin Crenshaw

@kcren

38,100 +700 ***
Sebastian James Dixons

@DCSebJ

34,700 +100 * Company
GP Pulipaka

@gp_pulipaka

34,300 +3,400
David Prasser Startuscc

@DavidRPrasser

34,200 +2,100 ** Company, tech
Jack Parsons YourfeedUK

@JackParsons_CEO

34,100 +300 *** Tech, brand
Jason Will Zipkick

@jasonbwill

33,700 -300 * Food
MariAnne Vanella @VanellaGroup

33,600

-1,000 ** Business topics
David Jones One Young World

@davidjonesOYW

33,400 +400 ** Global
Reed Hastings @reedhastings 32,900 +2,600 Political – social
Ronan Dunne Verizon

@RonanDunneVZW

32,700 0 *** Global
Chuck Robbins Cisco

@ChuckRobbins

32,200 +1,600 ** Company, tech
Juliet Funt Whitespace

@whitespaceatwrk

31,800 +1,300
Steve Zeitch FocalPoint

@SteveZeitch

31,000 -300 **
Tikhon Bernstam Parse

@tikhon

31,000 New
Cheryl Burgess BlueFocus

@ckburgess

31,000 +200 * Company
Sherry Chris

@sherrychris

30,100 +100 ** Fashion, family, other
Tim Jackson CADA

@TimWJackson

30,100 +600 ** Business topics
Jim McCarthy Goldstar

@goldstarjim

29,400 +2,800
Mauro Biasolo LLCbox

@MauroBiasolo

28,900 +2,700 *** Business topics
David Meltzer Sports1Mkt

@davidmeltzer

28,000 -14,000 * Sports
Jon Ferrar Nimble

@Jon_Ferrara

27,500 +100 ** Company
Yaqui Nunez Quierolabya

@yaqui

26,400 0 ** Global
Sarah Kunst Prodayco @sarahkunst 26,000 +800
Gil Eyal Hyprbrands

@gileyal

25,600 -200 ** Random
Tom Riley Muvpak @imtomriley 25,300 +3,200 * Politics
Ginny Rometty IBM @GinniRometty 24,600 +800 No posts
Suzi Day Suzi B

@suziday123

24,000 +4,600 ** Marketing
Stephen Kelly SageGroupPLC

@SKellyCEO

23,500 +800 ** Global, tech
Cindy Whitehead ThePinkCeiling

@cindypinkceo

22,900 +600 *** Women in business
George Schildge Matrix Group

@gschildge

22,400 +100 ** Marketing strategy
Jeremy Bloom Integrate @JeremyBloom11 22,000 -800 ** Company, self-promo
Javier beBee beBee @JavierBeBee 21,300 +500 ** Company promotion
Ayah Bdeir Littlebits @ayahbdeir 20,100 +300 ** Company promotion
Helena Morrissey Newtonim @MorrisseyHelena 20,100 +600 ** Humanitarian
Brian Krzanich Intel @bkrunner 19,200 +1,800 ** Company promotion
Bernard Tyson Kaiser

@BernardJTyson

19,000 +900
Joachim DeVos TomorrowLab

@JoachimDeVos

18,900 -300
David Thodey x-Telstra @davidthodey 18,500 +100 Global
Tom Cross TECHtionary

@techtionary

18,500 +1,800 *** Thought Leadership
Blake Irving Godaddy

@Blakei

18,100 +100 ** Global tech topics
Nicelle McCall BoldGuidance

@Nichelle_McCall

17,600 0 * Startup
Mike Wilson Comnexia @VoIPBoss 17,200 -200 * Business
Burton Goldfield Trinet

@BurtonGoldfield

17,100 +1,700
Megann Rundell Tulip Strategies

@megannrundell

16,900 -200 ** Random
Robert Moore Footprint_Nyc

@MediaLabRat

16,900 0 ** Content marketing
Mark Bertolini Aetna @mtbert 16,600 +400 ** Global topics
Ouriel Ohayon Appsfire

@OurielOhayon

16,500 +400 ** Apps
Mattan Griffel Onemonthedu

@mattangriffel

16,400 -200 ** Tech, startup
Dheeraj Pandey Nutanix @dheeraj 16,400 +100 ** Company
Geeman Yip BitTitan

@GeemanYip

15,900 +800 ** Company, startups
Theo Priestly Cronycle

@tprstly

15,800 +100 ** Innovation
Tom Gillis BRKT

@_TomGillis

15,400 +400 ** Business security
Matthew Lamons Skejul

@mlamons1

15,400 +3,800 ** Tech
Ophir Gottlief CMLviz

@OphirGottlieb

14,900 +1,000 ** Fintech
Jonathan LaCoste Jebbit

@lacostejonathan

14,800 -100 ** Tech, SMM
John Donahoe Paypal @Donahoe_John 14,700 +100 No posts since 2015
Ulf Olderborg

@ulfoldenborg

14,700 +3,300 ** Self-promotion
Jeremy Burton EMC

@jburton

14,500 +600 ** Company promotion
Jan Owen Young Australians

@JanOwenAM

14,500 +500 ** Global, startups
Mylead Charvat Savonix

@MyleaCharvat

14,400 +1,200 ** Tech
Marcus Strohmeier Siemans in Onan @M_E_Strohmeier 14,300 +3,500 ** Global Tech
Pat Gelginger Vmware

@PGelsinger

13,900 +800 ** Company
Tom Mendoz Netapp @TomMendozaTalks 13,800 +100 ** Company, sports, tech
Paul F. Calero Havas

@Paul_Framp

13,800 +400 ** Global
Eric Yuan Zoom

@ericsyuan

13,700 +1,700 ** Random
Kathryn Parsons Decoded

@KathrynParsons

13,400 +200 * Global, startups
Derek Flanzraich Greatist @derekflanz 13,200 0 * Wellness
Dan Mirkin TradeIdeas

@TradeIdeas1

13,100 New ** Tech
Dr. Susan Amat VentureHive

@SusanAmat

12,200 +100 *** Startups
Jon Medved OurCrowd

@jonmedved

11,400 -3,000 * Startups
Karim Abouelnaga PMPUSA

@KarimAbouelnaga

11,300 +600 ** Team building
Brandon Foo Polymail

@foolywk

10,900 -100 * Company
Ludovic Huraux Shapr

@LudovicHuraux

10,800 -100 ** Company promotion
Scott Brown Bounce.io @sbrown 10,800 0 ** Company promotion & lifestyle
Bradford Glaser HRDQ

@HRDQBrad

10,700 -100 ** Management, tech
Martin Gilbert – Aberdeen @MartinGilbert83 10,600 +400 ** Industry
Briand Bosche GoSlope

@BrianPBosche

9,978 -122 ** Company, tech
Francois Goube Cogniteev

@francoisgoube

9,932 +45 ** Business Startup topics
Evan Hackel Ingage

@ehackel

9,926 +2,227 ** Company
Jack Salzwedel @amfamjack 9,902 +226 *** Company topics
Sara Bird Moz

@SarahBird

9,626 +129 *** Company, tech
Brad Smith Intuit @IntuitBrad 9,615 +477 ** Company-personal promotion
Domini Pouzin BitTitan

@dominicpouzin

9,613 +869 ** Tech news
Craig Faulker FMGSuite

@CraigFaulkner_

9,555 -48 * Marketing
Marcela Shine Scientific_Ly

@MarcelaShine

9,334 +728 * Politics
Jerry Colonna RebootHQ

@jerrycolonna

9,207 +209 ** Global
Ola Rollén

Hexagon

@OlaRollen 9,041 +197 * Personal interests
Wes Hayden Virtual Hold

@weshayden

9,035 -82 ** Tech topics
Kelly Abbott ParcelPals

@KellyAbbott111

8,299 +1,302 * Leadership
Arlo Gilbert Televero

@arlogilbert

8,221 -45 ** Global topics
Will Richman Bitmaker @will_richman 8,120 +988 ** Startup
Justin Holland Healthjoy

@JH_HealthJoy

8,036 -238 ** Medical, startup
Richard Liposky Dental Specialists @DrLiposky 7,832 +922 ** Motivational
Adam Broadway NearMeco

@abroadway

7,746 -38 ** Marketing
Cathy Engelbert Deloitte

@CathyEngelbert

7,707 +901 ** Company, Business
Dave Kellogg

@Kellblog

7,700 +101 ** News
Jeff Haynie Appcelator @jhaynie 7,238 +13 ** Global topics
Gregarious Narain Chute @gregarious 6,641 +21 ** Personal
James Park Fitbit

@parkjames

6,555 +419 ** Company
Chris Kalaboukis HelloFuture

@thinkfuture

6,470 -19 ** Innovation tech
Bart Lorang FullContact

@bartlorang

6,434 +17 ** Company, tech
Earl Rusnak VoipInt

@Eruss2

6,023 -36 ** Tech topics
Heather Margolis ChannelMavens

@HeatherMargolis

5,600 +13 ** Channel sales
Howard Brown RingDNA

@howardbrown

5,489 -419 ** Sales
Chris Cabrera Xactly @cabrera 5,485 +14 * Company
Leon Thomas Jelecos

@LTOmaha

5,293 +1,841 ** Cloud
Alex Raymond Kapta @afraymond 5,255 -16 ** Sales and Customer topics
Helmuth Fuchs Moneycab

@buddli

5,202 -34 ** Global, startups

Note: CEO with less than 5,000 followers are not included. We are glad to correct any errors or omissions.

Please suggest any missing names. Please email cross@gocross.com for help in gaining-retaining Twitter followers and other forms of marketing. Please follow us @techtionary

Note: Twitter accounts are based on Twitter, Google and other searches and may not be the only Twitter account used not by the companies nor individuals of the companies they run nor reflect any changes at the companies mentioned. We searched the Fortune Magazine Fortune 1000 for name

If you want to improve your Twitter score click on image below.

Produced by

 

The CEO Twitter Tech Scoreboard is designed to give you a benchmark of your Twitter performance as you can’t force people to Follow you and according to an increasing number of sources – customers visit your Twitter before they go to your website. Gaining “meaningful followers” is a voluntary one, it is a good measure of “good will” you have in the marketplace you serve.

With ~135,00+ new users a day signing up for Twitter and 300 million monthly active users with 500+ million Tweets (click here for stats) are sent per day and 78% of Twitter active users are on mobile, Twitter is “the” means for nearly all aspects of your business including human resources.

If you are still not convinced of the importance of Twitter for your business, click here for article on Top-10 reasons for using Twitter for your business.

Bottom-line – Twitter is a must-have for customer service and the fastest, best way to post promotions, press, products, specials, buzz, events, reports, support issues and more.

Follow Us

Please send corrections or if your company is missing and/or needs assistance in gaining-retaining Twitter followers,

please visit http://techtionary.com/social-media-marketing-services/

We can provide assistance and here are some other resources (if you have problems with links, please email cross@gocross.com)

Top 10 Tips: Twitter is now “the” dominant source for sales lead generation

– Top-10 Reasons to “Tooting Your Own Twitter Horn

– Top-10 Tips to #Hashtags

– Twitter Twits – Top-10 Twerps 10 Twitter Pet Peeves – The Good, The Bad & Often Ugly

 

– Twitter for Sales & Marketing – Marketing Pitch Presentation

“Thought Leadership” – 10 Ideas on Being a Thought Leader

 

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