Tag Archives: ceo social media

TECHtionary CEO Twitter Scoreboard Update – April 1 2017

© TECHtionary.com
Updated April 1 – 2017
From Jack Dorsey – “When a leader, CEO or someone in a leadership position takes to the platform they have the opportunity to humanise their organisation, make it feel smaller and relatable to people.”
The Winner is !
The top Twitterer is Richard Branson @richardbranson with 10.2 million gaining 1.3 million followers and certainly the most engaged CEO with 3-Star rating.  As reported by Entrepreneur magazine, here are:
Four Ways Richard Branson Does Social Media
  1. He connects on the most human of levels.
  2. He uses social media to drive traffic to the Virgin website.
  3. He has fun.
  4. He welcomes input from customers.
The biggest gainer in the business world was @elonmusk CEO of Telsa with 8.2 million and 1.5 million new followers.

In today’s business-political-social world, you are measured by many factors including the number of Twitter followers you have.  In fact, many surveys have found that websites in general are perceived as passive customer communication tools with Twitter being a far more proactive customer-engaging tool.  These surveys have also found an increasing number of customers go to your Twitter account before they go to your website doing “due diligence” on you looking for call-to-actions, thought leadership and content useful in their purchasing as well as customer complaints regarding your solution.  Your client may not have a Twitter business account but they may have a personal account and their advisors may as well.  You can also see how in some small way John Legere’s Twitter efforts have also impacted the price of the stock.

As noted Twitter expert Evan Kirstel just named Top B2B-Business-to-Business Influencer with 117K followers stated, “Twitter is not just way to meet new prospects and partners, it IS the way you run your company. If you aren’t engaged, your competition likely is!”  That is, CEO’s are beginning to see the real value of Twitter not just for their company but for their role as CEO in the company they run.

The New Social Media Engaged CEO as “The ultimate value of any CEO is the price of the stock and social media can impact that.”

If you are a CEO or C-Level we can help you and your company use Twitter to gain-retain followers and customers email cross@gocross.com and we can provide proven cost-effective results and references.  The purpose of this scoreboard is to not just talk about HOW CEOs Twitter but which CEO has the highest number of Followers not the only measure of the CEO’s social presence but certainly a viable one.
 ***Twitter Star Ratings
***Three Stars – Posting Weekly Engaging with Followers & “Thought Leadership” – Global Values & Vision
**Two Stars – Posting Weekly and Thought Leadership
* One Star – Posting Weekly & Corporate Sales Pitch
How do you score against your competitors?
Click here to get listed, corrections, additions, and Twitter help. We apologize for omissions or errors.  
CEO’s:  Gains+ and Losses – January-March 2017
Company
Twitter Name
Followers
+/- since
Jan 1 2017
Star Rating
Notes
Richard Branson
@richardbranson
10,200,000
+1,300,000
***
Global, company, customer engagement
Elan Musk Telsa/Spacex
@elonmusk
8,200,000
+1,700,000
**
Space pics
Mark Cuban
@mcuban
6,680,000
+558,000
*
Personal topics
Lord Sugar Amshold
@Lord_Sugar
5,340,000
+60,000
**
Global
Tim Cook Apple
@tim_cook
4,540,000
+520,000
**
Apple promotion
Jack Dorsey
@jack
4,020,000
+70,000
**
Social issues
John Legere
@JohnLegere
3,910,000
+450,000
***
TMobile and event promotion
Marissa Mayer Yahoo
@marissamayer
1,700,000
+20,000
*
Business topics
Tony Fernades AirAsia
@tonyfernandes
1,390,000
+120,000
***
Airline and global topics
Aaron Levie Box
@levie
1,310,000
+344,000
**
Political topics
Satya Nadella MSFT
@satyanadella
1,270,000
+80,000
***
MSFT promotion & global tops
Warren Buffett Berkshire
@WarrenBuffett
1,226,000
+6,000
Only 1 posts in 2016
Michael Dell
@MichaelDell
1,160,000
+40,000
*
Dell promotion
Sundar Pichai Google
@sundarpichai
775,000
101,000
 
Marc Benioff Salesforce
@Benioff
678,000
+277,000
***
Social issues
Larry Kim Wordstream
@larrykim
669,000
+102,000
 
Jeff Weiner Linkedin
@jeffweiner
466,000
+55,000
**
Global business
Dave Asprey BPNutrition
@bulletproofexec
349,000
-1,000
**
Food topics
Meg Whitman
@MegWhitman
236,000
0
Northing since 2011
Thubten WePostMedia
@thubten
221,000
-3,000
***
Olga Kay MooshWalks
@OlgaKay
221,000
11,000
**
Bryan Kramer PureMatter
@bryankramer
202,000
+4,000
**
Jeffrey Bezos Amazon
@JeffBezos
202,000
+32,000
*
Space issues
Ashley Alexiss
@AshAlexiss
198,000
+4,000
**
Tamara McCleary Thulium
@TamaraMcCleary
183,000
+36,000
 
David Gold West Ham United FC
@davidgold
176,000
+11,000
**
Sports and charities
Marcelo Claure Sprint
@marceloclaure
156,000
+22,000
***
Company, family and charity topics
Mark Zuckerberg
@MarkZuckerbergF
150,000
+21,000
Nothing since 2010
Debra Ruh RuhGlobal
@debraruh
149,000
+12,000
***
Health, caring and charity topics
Gurbaksh Chalal
@gchahal
132,000
-1,000
**
Hidden tweets
Rui Delgado Berrymetrics
@rui
121,000
0
**
Global
Evan Kirstel
@evankirstel
111,000
+11,000
 
Shelly Kramer V3Broadsuite
@ShellyKramer
104,000
0
**
Ian Matthews WMGCinsights
@iancsmatthews
102,000
-6,000
*
Mike Kawula SocialQuant
@MikeKawula
96,900
+10,100
*
Company topics
Larry Ellison Oracle
@larryellison
94,900
+900
Nothing since 2012
Holly Ransom Emergent
@HollyRansom
94,200
100
***
Global topics
John Hall Influence Co
@johnhall
94,000
+35,100
**
Michael Brenner MKTGnsiders
@BrennerMichael
84,000
+4,700
**
Marketing SEO topics
Spencer Rascoff Zillow
@spencerrascoff
76,700
+2,100
***
Company topics
Joseph Steinberg SecureMySocial
@JosephSteinberg
72,800
+5,600
**
Aseem Badshad Socedo
@aseemb
71,400
+4,600
*
Company topics
Danny Gibson Inkster
@DannyG_inkster
67,300
+4,500
*
Culture
Caen Contee Connect
@caencontee
58,900
+400
*
Company
Jacqueline Gold – Ann Summers
@Jacqueline_Gold
57,900
+900
*
Fashion, family topics
Danielle Morrill Mattermark
@DanielleMorrill
57,700
+4,100
**
Company and global
JM Alvarez-Pallete Telefonica
@jmalvpal
55,100
+2,400
*
Global
David Meltzer Sports1Mkt
@davidmeltzer
53,300
-400
*
Sports
MariAnne Vanella Vanella Group
@VanellaGroup
50,700
+23,100
**
Business topics
Josef Holm Krowdster
@josefholm
48,400
-4,100
*
Crowdfunding
Lee Ann Allman Sandton
@leeannallman
47,400
+3,900
**
Global
Peter Bordes OneCube
@PeterBordes
46,800
+600
**
Brit Morin Brit
@brit
44,300
+700
**
Family and company
Rob Peters
@StandardofTrust
44,200
+2,600
**
Paolo Privitera Pick1
@pppaolo
40,900
-300
**
Christo Fouch BusinessDirect
@christofouche
40,700
+15,000
*
Company sales
Keith Krach Docusign
@KeithJKrach
37,300
+2,500
**
Company, tech
Kevin Crenshaw
@kcren
35,700
+1,200
***
Jason Will Zipkick
@jasonbwill
34,100
+400
*
Food
Sebastian James Dixons
@DCSebJ
33,200
+200
*
Company
David Jones One Young World
@davidjonesOYW
32,600
+100
**
Global
Ronan Dunne Verizon
@RonanDunneVZW
32,500
+800
***
Global
Steve Zeitch FocalPoint
@SteveZeitch
32,000
-500
**
Cheryl Burgess BlueFocus
@ckburgess
30,400
+400
*
Company
Mauro Biasolo LLCbox
@MauroBiasolo
29,600
+1,600
***
Business topics
Jack Parsons YourfeedUK
@JackParsons_CEO
28,100
+7,100
***
Tech, brand
David Prasser Startuscc
@DavidRPrasser
27,900
+2,400
**
Company, tech
Jon Ferrar Nimble
@Jon_Ferrara
26,700
+400
**
Company
Tim Jackson CADA
@TimWJackson
26,600
+1,600
**
Business topics
Gil Eyal Hyprbrands
@gileyal
26,300
-400
**
Random
Yaqui Nunez Quierolabya
@yaqui
26,300
0
**
Global
Sherry Chris
@sherrychris
25,800
+500
**
Fashion, family, other
Reed Hastings
@reedhastings
25,300
+4,800
Political – social
Chuck Robbins Cisco
@ChuckRobbins
24,800
+2,100
**
Company, tech
Ginny Rometty IBM
@GinniRometty
21,900
+2,300
No posts
George Schildge Matrix Group
@gschildge
21,200
+700
**
Marketing strategy
Mark Hurd Oracle
@MarkVHurd
20,900
+4,900
**
Company, tech
Stephen Kelly SageGroupPLC
@SKellyCEO
20,300
+1,100
**
Global, tech
Ayah Bdeir Littlebits
@ayahbdeir
19,100
+500
**
Company promotion
Cindy Whitehead ThePinkCeiling
@cindypinkceo
18,700
+2,600
***
Women in business
Javier beBee beBee
@JavierBeBee
18,700
+4,800
**
Company promotion
David Thodey x-Telstra
@davidthodey
18,200
+200
Global
Helena Morrissey Newtonim
@MorrisseyHelena
18,000
+800
**
Humanitarian
Nicelle McCall BoldGuidance
@Nichelle_McCall
17,900
-500
*
Startup
Mike Wilson Comnexia
@VoIPBoss
17,700
-200
*
Business
Megann Rundell Tulip Strategies
@megannrundell
17,400
-200
**
Random
Blake Irving Godaddy
@Blakei
17,000
+500
**
Global tech topics
Mattan Griffel Onemonthedu
@mattangriffel
16,700
0
**
Tech, startup
Robert Moore Footprint_Nyc
@MediaLabRat
16,200
+200
**
Content marketing
Ouriel Ohayon Appsfire
@OurielOhayon
15,600
+100
**
Apps
Jonathan LaCoste Jebbit
@lacostejonathan
15,300
-200
**
Tech, SMM
Mark Bertolini Aetna
@mtbert
15,300
+600
**
Global topics
Theo Priestly Cronycle
@tprstly
15,100
+600
**
Innovation
Dheeraj Pandey Nutanix
@trailsfootmarks
15,100
+1,200
**
Company
Jennifer Hyman Renttherunway
@Jenn_RTR
14,500
+5,469
**
Fashion, politics
John Donahoe Paypal
@Donahoe_John
14,300
+100
No posts since 2015
Tom Cross TECHtionary
@techtionary
14,000
+4,000
***
Brian Krzanich Intel
@bkrunner
13,900
+2,000
**
Company promotion
Jeremy Burton EMC
@jburton
13,600
+600
**
Company promotion
Jan Owen Young Australians
@JanOwenAM
13,500
+400
**
Global, startups
Tom Mendoz Netapp
@TomMendozaTalks
13,300
+200
**
Company, sports, tech
Derek Flanzraich Greatist
@derekflanz
13,100
+200
*
Wellness
Jeremy Bloom Integrate
@JeremyBloom11
12,900
+100
**
Company, self-promo
Paul F. Calero Havas
@Paul_Framp
12,900
+400
**
Global
Burton Goldfield Trinet
@BurtonGoldfield
12,700
+500
 
Ophir Gottlief CMLviz
@OphirGottlieb
12,500
+300
**
Fintech
Kathryn Parsons Decoded
@KathrynParsons
12,200
+200
*
Global, startups
Dr. Susan Amat VentureHive
@SusanAmat
11,900
+100
***
Startups
Tom Gillis BRKT
@_TomGillis
11,900
+2,120
**
Business security
Geeman Yip BitTitan
@GeemanYip
11,500
+3,385
**
Company, startups
Jon Medved OurCrowd
@jonmedved
11,200
+100
*
Startups
Brandon Foo Polymail
@foolywk
11,000
0
*
Company
Briand Bosche GoSlope
@BrianPBosche
10,900
+400
**
Company, tech
Scott Brown Bounce.io
@sbrown
10,700
0
**
Company promotion & lifestyle
Bradford Glaser HRDQ
@HRDQBrad
10,700
+300
**
Management, tech
Pat Gelginger Vmware
@PGelsinger
10,700
+902
**
Company
Grant Wilkinson Fluidbrowser
@grantfwilkinson
10,300
-200
 
Apps and tech
Francois Goube Cogniteev
@francoisgoube
9,859
+21
**
Business Startup topics
Wes Hayden Virtual Hold
@weshayden
9,343
-100
**
Tech topics
Sara Bird Moz
@SarahBird
9,215
+136
***
Company, tech
Craig Faulker FMGSuite
@CraigFaulkner_
9,177
-205
*
Marketing
Jack Salzwedel
@amfamjack
8,997
+383
***
Company topics
Justin Holland Healthjoy
@JH_HealthJoy
8,956
1,644
**
Medical, startup
Karim Abouelnaga PMPUSA
@KarimAbouelnaga
8,668
+1,355
**
Team building
Martin Gilbert – Aberdeen
@MartinGilbert83
8,464
+1,126
**
Industry
Jerry Colonna RebootHQ
@jerrycolonna
8,393
-89
**
Global
Brad Smith Intuit
@IntuitBrad
8,337
+343
**
Company-personal promotion
Arlo Gilbert Televero
@arlogilbert
8,156
+375
**
Global topics
Adam Broadway NearMeco
@abroadway
7,884
+674
**
Marketing
Ola Rollén
Hexagon
@OlaRollen
7,870
+88
*
Personal interests
Ludovic Huraux Shapr
@LudovicHuraux
7,779
+2,583
**
Company promotion
Marcela Shine Scientific_Ly
@MarcelaShine
7,104
+2,563
*
Politics
Jeff Haynie Appcelator
@jhaynie
7,099
+62
**
Global topics
Eric Yuan Zoom
@ericsyuan
6,655
+3,488
**
Random
Gregarious Narain Chute
@gregarious
6,613
+11
**
Personal
Chris Kalaboukis HelloFuture
@thinkfuture
6,502
-83
**
Innovation tech
Erik Rusnak VoipInt
@Eruss2
6,228
-98
**
Tech topics
Bart Lorang FullContact
@bartlorang
6,221
+150
**
Company, tech
Howard Brown RingDNA
@howardbrown
5,877
+9
**
Sales
James Park Fitbit
@parkjames
5,648
+547
**
Company
Helmuth Fuchs Moneycab
@buddli
5,388
+311
**
Global, startups
Heather Margolis ChannelMavens
@HeatherMargolis
5,326
+515
**
Channel sales
Alex Raymond Kapta
@afraymond
5,316
-27
**
Sales and Customer topics
Domini Pouzin BitTitan
@dominicpouzin
5,235
+1,911
**
Tech news
Martin Bouygues
@MartinBouygues
4,777
+407
Business topics
Alex Aleksandroski Wooter
@vvooter
4,739
-103
***
Sports fashion
Ann Charles BrandFog
@annmcharles
4,671
+24
***
Politics
Valerie Jennings JSMM
@valeriejennings
4,403
+86
**
Startup issues
Johnny Katz Varick North
@JohnnyJKatz
4,275
+28
*
Business topics
Nick Kullin Second Flight
@NickKullin
4,262
+92
Personal
Joshua Reeves GustoHQ
@joshuareeves
4,168
+38
Company promotion
Eric Litman Medialets
@ericlitman
4,153
+60
**
Company promotion
Bruce Broussard Humana
@brucedbroussard
4,135
+68
Company topics
Carter Hostelley Leadtail
@carterhostelley
4,104
+167
**
Sales, tech
Debbie Wossk Lovehomeswap
@DebbieWossk
4,101
+676
 
Startups
T Schellenbach Getstream
@tschellenbach
4,028
0
*
Tech
Cathy Engelbert Deloitte
@CathyEngelbert
3,966
+2,342
**
Company, Business
Will Richman BitmakerHQ
@will_richman
3,881
+1,268
 
Random
Ankur Nagpal
@ankurnagpal
3,846
+137
*
Company
Steve Greenburg
@steviegpro
3,843
+43
**
Politics
Larry Weber RacepointGlobal
@TheLarryWeber
3,541
+25
*
Company promotion
Julie Wainwright RealReal
@RealRealJulie
3,505
+8
**
Business/political topics
Mat Ellis Cloudability
@MatEllis
3,495
-115
*
Company promotion
Rami Essaid Distil
@ramiessaid
3,417
+33
**
Company-personal promotion
Lisa Abeyta AppCitylife
@LisaAbeyta
3,348
+155
**
Tech/politics
Carmen Gonzales Sys-Con
@GonzalezCarmen
3,267
+586
**
Cloud
Xavier Rolet London Stock Exchange
@xrolet
3,263
+349
**
Fintech
Liz Pearce LiquidPlanner
@lizprc
3,260
+47
**
Business topics
Michael Biddick Fusion PPT
@michaelbiddick
3,258
+22
*
Company
Yoav Schwartz Uberflip
@yostar
3,170
+122
 
Marketing
Dave Girgenti LifeBlinkinc
@davegirgenti
3,136
-128
**
Startups
Derek Rogers Generous Tickets
@Calgaryrogers
2,980
+514
**
Fintech
Peter Dicksion Wegreenlight
@PeterJDickinson
2,894
+159
**
Company, startups
Shai Berger Fonolo
@shaiberger
2,868
+29
**
Global
Stale Hansen AdvaniaNorway
@StaleHansen
2,772
+50
*
Microsoft
Simon Segars ARM
@simonsegars
2,520
+82
**
Company, caring
Kent Thiry
DaVita
@KentThiry
2,458
+182
***
Company and health topics
Paul Segre Genesys
@PaulSegre
2,362
+75
*
Company promotion
Dan Lynn Agildata
@danklynn
2,344
-12
**
Random
Allyson Downey WeekSpring
@AllysonDowney
2,335
+79
**
Politics
James Hagan Noinc
@jhagen
2,325
+403
**
Edtech
Tanya Prive OneVest
@TanyaPrive1
2,219
+6
Startup
TJ Parker PillPack
@tjparker
2,210
+129
**
Misc topics
Paul Vincent Neuranet
@pcvincent
2,179
+614
**
Startups, Tech
G. Krista Morgan P2Bi
@krismtl
2,156
+88
**
Company Topics
Cameron Avery ElasticGrid
@Cameron__Avery
2,145
-20
**
Company promotion
Vittorio Colao Vodafone
@vitt61
2,143
+121
Global topics
Zach Supalla Particle
@zs
2,129
+68
*
Random
Chad Gundry Bragshare
@ChadGundry
2,122
+439
**
Business
Nina Simosko NTTi3
@ninasimosko
2,120
+197
**
Security and women in business
Promise Phelon Tapinfluence
@PromisePhelon
2,030
+252
**
Business topics
Jackie Ros Revolar
@jackie_ros
2,020
+255
***
Tech startups
George Mitsopoulos Broadvoice
@gmitsopoulos
1,974
+25
*
Tech topics
Michael White e4Strategies
@e4VoIP
1,963
+18
*
Random
Tony Russo UseKanban
@ynotrusso
1,840
+658
 
Amit Shaffir Quiv
@ashafrir
1,831
+44
 
Random
Jon Stein Kettera
@JonSteinCEO
1,817
-110
**
Fintech
Jason Tan SiftScience
@jasontan
1,816
+116
Tech
Anna Jones Hearst UK
@MrsAnnaKJones
1,805
+389
**
Women startups
Sanjay Verma Skv_India
@skv_india
1,801
+115
**
Global
Richard Jones EngageSciences
@oldstriker
1,793
-10
**
Company, biz
Edward Kim Gusto
@edawerd
1,745
+15
*
Company
Jens Nylander Automile
@nylanderjens
1,738
+102
*
Company
Andre Durand Ping
@andredurand
1,729
+165
Cybersecurity, caring
Joe Burton Plantronics
@JoeBBurton
1,711
+39
*
Auto topics
Ned Scott Steemit
@certainassets
1,706
+418
**
Fintech
Jerry Kennelly Tweak
@jerrykennelly
1,699
+85
*
Company
Ahmad Chatila Sunedison
@AhmadRChatila
1,584
-22
**
Solar business topics
Dhaval Shah Ganjaboxes
@CEODhaval
1,550
+138
**
Industry
Todd Vernon VictorOps
@toddvernon
1,533
+13
**
Random
Justin Gray Myleadmd
@Jgraymatter
1,526
+15
**
B2B, sales
Ranvir Gujral  Chute
@ranvir
1,480
+11
**
Chute promotion
Anke Corbin Globig
@ankec
1,479
+16
**
Women, startups, VC
Carol Barash Story2
@CarolBarash
1,460
+35
**
Edtech, startups
John Gabbert Pitchbook
@john_gabbert
1,452
+285
**
Venture capital issues
David Morken Bandwidth
@DavidMorken
1,449
+60
**
Business Topics
Ed Clark Atlanta Motor Speedway
@EdClarkAMS
1,430
+77
Car topics
Simon Knapp Pixmoto
@simonknapp
1,411
+254
**
Marketing, Tech
Moshe Maeir Fone.do
@fone_do
1,383
+17
**
Tech
Mary Boone
@maryboone
1,375
+4
***
Business
Sasanka Atapattu Launchsource
@SasankaAtapattu
1,322
+138
**
Career
Dayanna Valenciano TheLuvalGroup
@DayValenciano
1,257
+15
***
News
Kreg Peeler Spingoevents
@kregpeeler
1,253
+10
 
Company
Chris Neumann Datahero
@ckneumann
1,232
+32
*
Company promotion
Scott Yates Blogmutt
@scodtt
1,232
+45
**
Company promotion
Niki Koubourlis BoldBetties
@NikiKoub
1,203
+3
**
Startups
Andrei Soroker Kato.im
@abs
1,198
+12
*
Lifestyle topics
Chip Pickering Incompass
@ChipPickering
1,189
+26
***
Association
Avi Freedman Kentikinc
@avifreedman
1,186
+10
*
Random
Tim Burton Center for Excellence
@TBurtonCEO
1,183
+2
**
Business
Daniel Saks Appdirect
@danielsaks
1,095
+12
*
Company promotion
Alex Bisbe Whisbi
@Alexbisbe
1,059
+17
*
Company
Michael Tessler Broadsoft
@michael_tessler
1,046
-4
**
Company
Tom Coburn Jebbit
@TomCoburn1
1,022
+15
**
Startups
Chip Roberson Brandle
@chip_roberson
1,013
-5
**
Politics
Note: CEO with less than 1,000 followers are not included.  We are glad to correct any errors or omissions.
Please suggest any missing names.  Please email cross@gocross.com for help in gaining-retaining Twitter followers and other forms of marketing.  Please follow us @techtionary
Note: Twitter accounts are based on Twitter, Google and other searches and may not be the only Twitter account used not by the companies nor individuals of the companies they run nor reflect any changes at the companies mentioned.  We searched the Fortune Magazine Fortune 1000 for name
If you want to improve your Twitter score click on image below.
Produced by
The CEO Twitter Tech Scoreboard is designed to give you a benchmark of your Twitter performance as you can’t force people to Follow you and according to an increasing number of sources – customers visit your Twitter before they go to your website.  Gaining “meaningful followers” is a voluntary one, it is a good measure of “good will” you have in the marketplace you serve.
With ~135,00+ new users a day signing up for Twitter and 300 million monthly active users with 500+ million Tweets (click here for stats)  are sent per day and 78% of Twitter active users are on mobile, Twitter is “the” means for nearly all aspects of your business including human resources.  
If you are still not convinced of the importance of Twitter for your business, click here for article on Top-10 reasons for using Twitter for your business.
Bottom-line – Twitter is a must-have for customer service and the fastest, best way to post promotions, press, products, specials, buzz, events, reports, support issues and more.
Follow Us
Please send corrections or if your company is missing and/or needs assistance in gaining-retaining Twitter followers,
please visit www.thetwitterteam.com
We can provide assistance and here are some other resources:
–  Top 10 Tips: Twitter is now “the” dominant source for sales lead generation
– Top-10 Reasons to “Tooting Your Own Twitter Horn
– Top-10 Tips to #Hashtags
– Twitter Twits – Top-10 Twerps 10 Twitter Pet Peeves – The Good, The Bad & Often Ugly
– Twitter for Sales & Marketing – Marketing Pitch Presentation
“Thought Leadership” – 10 Ideas on Being a Thought Leader
We help companies use Twitter to gain-retain followers and customers, click on image below to get results today for real ROI results.

 

“CEO is the Ultimate Influencer” – CEO Twitter Scoreboard January 1 2017 Update

© TECHtionary.com

Updated January 1 – 2017

From Jack Dorsey – “When a leader, CEO or someone in a leadership position takes to the platform they have the opportunity to humanise their organisation, make it feel smaller and relatable to people.”

The Winner is !

The top Twitterer is Richard Branson @richardbranson with 9.17 million gaining 210,000 followers and certainly the most engaged CEO with 3-Star rating.  As reported by Entrepreneur magazine, here are:

Four Ways Richard Branson Does Social Media

  1. He connects on the most human of levels.
  2.  He uses social media to drive traffic to the Virgin website.
  3. He has fun.
  4. He welcomes input from customers.

The biggest gainer in the business world was @elonmusk CEO of Telsa with 6.5 million and 240,000 new followers.

In today’s business-political-social world, you are measured by many factors including the number of Twitter followers you have.  In fact, many surveys have found that websites in general are perceived as passive customer communication tools with Twitter being a far more proactive customer-engaging tool.  These surveys have also found an increasing number of customers go to your Twitter account before they go to your website doing “due diligence” on you looking for call-to-actions, thought leadership and content useful in their purchasing as well as customer complaints regarding your solution.  Your client may not have a Twitter business account but they may have a personal account and their advisors may as well.  You can also see how in some small way John Legere’s Twitter efforts have also impacted the price of the stock.

As noted Twitter expert Evan Kirstel just named Top B2B-Business-to-Business Influencer with 100K followers stated, “Twitter is not just way to meet new prospects and partners, it IS the way you run your company. If you aren’t engaged, your competition likely is!”  That is, CEO’s are beginning to see the real value of Twitter not just for their company but for their role as CEO in the company they run. 

 The New Social Media Engaged CEO as “The ultimate value of any CEO is the price of the stock and social media can impact that.”

If you are a CEO or C-Level we can help you and your company use Twitter to gain-retain followers and customers

email cross@gocross.com and we can provide proven cost-effective results and references.

The purpose of this article is to not just talk about HOW CEOs Twitter but which CEO has the highest number of Followers

not the only measure of the CEO’s social presence but certainly a viable one.

 ***Twitter Star Ratings

***Three Stars – Posting Weekly Engaging with Followers & “Thought Leadership” – Global Values & Vision

**Two Stars – Posting Weekly and Thought Leadership

* One Star – Posting Weekly & Corporate Sales Pitch

How do you score against your competitors?

Click here to get listed, corrections, additions, and Twitter help. We apologize for omissions or errors.  

CEO’s:  Gains+ and Losses- during December 2016 only

Company Twitter Name Followers +/- since 12/1 Star Rating Notes
Richard Branson

@richardbranson

9,170,000 +220,000 *** Global, company, customer engagement
Elan Musk Telsa/Spacex @elonmusk 6,500,000 +240,000 ** Space pics
Mark Cuban

@mcuban

6,110,000 +130,000 * Personal topics
Lord Sugar Amshold @Lord_Sugar 5,280,000 +20,000 ** Global
Tim Cook Apple @tim_cook 4,020,000 +70,000 ** Apple promotion
Jack Dorsey @jack 3,950,000 +30,000 ** Social issues
John Legere @JohnLegere 3,460,000 +150,000 *** TMobile and event promotion
Marissa Mayer Yahoo @marissamayer 1,680,000 +10,000 * Business topics
Tony Fernades AirAsia @tonyfernandes 1,270,000 +50,000 *** Airline and global topics
Warren Buffett Berkshire @WarrenBuffett 1,220,000 +10,000   Only 1 posts in 2016
Satya Nadella MSFT @satyanadella 1,180,000 +20,000 *** MSFT promotion & global tops
Michael Dell @MichaelDell 1,120,000 +20,000 * Dell promotion
Aaron Levie Box

@levie

966,000 +68,000 ** Political topics
Sundar Pichai Google

@sundarpichai

674,000 +29,000    
Larry Kim Wordstream

@larrykim

567,000 +27,000    
Jeff Weiner Linkedin @jeffweiner 411,000 +5,000 ** Global business
Marc Benioff Salesforce @Benioff 401,000 +38,000 *** Social issues
Dave Asprey BPNutrition

@bulletproofexec

350,000 0 ** Food topics
Meg Whitman @MegWhitman 236,000 0   Northing since 2011
Thubten WePostMedia

@thubten

224,000 0 ***  
Olga Kay MooshWalks

@OlgaKay

210,000 6,000 **  
Bryan Kramer PureMatter

@bryankramer

198,000 +2,000 **  
Ashley Alexiss

@AshAlexiss

194,000 0 **  
Jeffrey Bezos Amazon @JeffBezos

 

170,000 +13,000 * Space issues
David Gold West Ham United FC

@davidgold

167,000 +3,000 ** Sports and charities
Tamara McCleary Thulium

@TamaraMcCleary

147,000 New    
Marcelo Claure Sprint

@marceloclaure

144,000 +4,000 *** Company, family and charity topics
Debra Ruh RuhGlobal

@debraruh

137,000 +4,000 *** Health, caring and charity topics
Gurbaksh Chalal

@gchahal

133,000 New ** Hidden tweets
Mark Zuckerberg @MarkZuckerbergF 129,000 +4,000   Nothing since 2010
Rui Delgado Berrymetrics

@rui

121,000 +19,000 ** Global
Ian Matthews WMGCinsights

@iancsmatthews

108,000 1,000 *  
Shelly Kramer V3Broadsuite

@ShellyKramer

104,000 0 **  
Evan Kirstel

@evankirstel

100,000 +9,000    
Holly Ransom Emergent

@HollyRansom

94,100 100 *** Global topics
Larry Ellison Oracle @larryellison 94,000 +200   Nothing since 2012
Mike Kawula SocialQuant

@MikeKawula

86,800 +3,900 * Company topics
Michael Brenner MKTGnsiders

@BrennerMichael

79,300 +2,000 ** Marketing SEO topics
Spencer Rascoff Zillow @spencerrascoff 74,600 +700 *** Company topics
Joseph Steinberg SecureMySocial

@JosephSteinberg

67,200 +4,300 **  
Aseem Badshad Socedo

@aseemb

66,800 +1,300 * Company topics
Danny Gibson Inkster

@DannyG_inkster

62,800 +1,400 * Culture
John Hall Influence Co

@johnhall

58,900 +16,100 **  
Caen Contee Connect

@caencontee

58,500 +1,000 * Company
Jacqueline Gold – Ann Summers

@Jacqueline_Gold

57,200 +200 * Fashion, family topics
David Meltzer Sports1Mkt

@davidmeltzer

53,700 +100 * Sports
Danielle Morrill Mattermark

@DanielleMorrill

52,900 +1,400 ** Company and global
JM Alvarez-Pallete Telefonica

@jmalvpal

52,700 +400 * Global
Josef Holm Krowdster

@josefholm

52,500 +1,700 * Crowdfunding
Peter Bordes OneCube

@PeterBordes

46,200 +700 **  
Brit Morin Brit

@brit

43,500 +200 ** Family and company
Lee Ann Allman Sandton

@leeannallman

43,500 +1,500 ** Global
Rob Peters

@StandardofTrust

41,600 +700 **  
Paolo Privitera Pick1

@pppaolo

41,200 -100 **  
Keith Krach Docusign

@KeithJKrach

34,800 +500 ** Company, tech
Kevin Crenshaw

@kcren

34,200 +400 ***  
Jason Will Zipkick

@jasonbwill

33,700 -100 * Food
Sebastian James Dixons

@DCSebJ

33,400 +1,400 * Company
David Jones One Young World

@davidjonesOYW

32,500 +100 ** Global
Steve Zeitch FocalPoint

@SteveZeitch

32,500 +200 **  
Ronan Dunne Verizon

@RonanDunneVZW

31,700 +100 *** Global
Cheryl Burgess BlueFocus

@ckburgess

30,000 +200 * Company
Mauro Biasolo LLCbox

@MauroBiasolo

28,300 +1,700 *** Business topics
MariAnne Vanella Vanella Group @VanellaGroup

27,600

+400 ** Business topics
Gil Eyal Hyprbrands

@gileyal

26,700 +200 ** Random
Yaqui Nunez Quierolabya

@yaqui

26,300 0 ** Global
Jon Ferrar Nimble

@Jon_Ferrara

26,300 +100 ** Company
Christo Fouch BusinessDirect

@christofouche

25,700 +9,400 * Company sales
David Prasser Startuscc

@DavidRPrasser

25,500 +900 ** Company, tech
Sherry Chris

@sherrychris

25,300 +200 ** Fashion, family, other
Tim Jackson CADA

@TimWJackson

25,000 +400 ** Business topics
Chuck Robbins Cisco

@ChuckRobbins

22,700 +700 ** Company, tech
Jack Parsons YourfeedUK

@JackParsons_CEO

21,000 +2,100 *** Tech, brand
George Schildge Matrix Group

@gschildge

20,500 +100 ** Marketing strategy
Reed Hastings @reedhastings 20,500 +500   Political – social
Ginny Rometty IBM @GinniRometty 19,600 +300   No posts
Stephen Kelly SageGroupPLC

@SKellyCEO

19,200 +400 ** Global, tech
Ayah Bdeir Littlebits @ayahbdeir 18,600 +100 ** Company promotion
Nicelle McCall BoldGuidance

@Nichelle_McCall

18,400 0 * Startup
David Thodey x-Telstra @davidthodey 18,000 +100   Global
Mike Wilson Comnexia @VoIPBoss 17,900 -100 * Business
Megann Rundell Tulip Strategies

@megannrundell

17,600 New ** Random
Helena Morrissey Newtonim @MorrisseyHelena 17,200 +400 ** Humanitarian
Mattan Griffel Onemonthedu

@mattangriffel

16,700 0 ** Tech, startup
Blake Irving Godaddy

@Blakei

16,500 +100 ** Global tech topics
Robert Moore Footprint_Nyc

@MediaLabRat

16,400 +100 ** Content marketing
Cindy Whitehead ThePinkCeiling

@cindypinkceo

16,100 +3,100 *** Women in business
Mark Hurd Oracle

@MarkVHurd

16,000 +300 ** Company, tech
Jonathan LaCoste Jebbit

@lacostejonathan

15,500 0 ** Tech, SMM
Ouriel Ohayon Appsfire

@OurielOhayon

15,500 +100 ** Apps
Javier beBee beBee @JavierBeBee 14,900 +3,200 ** Company promotion
Mark Bertolini Aetna @mtbert 14,700 +300 ** Global topics
Theo Priestly Cronycle

@tprstly

14,500 +200 ** Innovation
John Donahoe Paypal @Donahoe_John 14,200 0   No posts since 2015
Dheeraj Pandey Nutanix

@trailsfootmarks

13,900 +1,000 ** Company
Tom Mendoz Netapp @TomMendozaTalks 13,100 +100 ** Company, sports, tech
Jan Owen Young Australians

@JanOwenAM

13,100 +100 ** Global, startups
Derek Flanzraich Greatist @derekflanz 13,100 +200 * Wellness
Jeremy Burton EMC

@jburton

13,000 +200 ** Company promotion
Jeremy Bloom Integrate @JeremyBloom11 12,800 +200 ** Company, self-promo
Paul F. Calero Havas

@Paul_Framp

12,500 +200 ** Global
Ophir Gottlief CMLviz

@OphirGottlieb

12,200 +700 ** Fintech
Burton Goldfield Trinet

@BurtonGoldfield

12,200 +800    
Kathryn Parsons Decoded

@KathrynParsons

12,000 +100 * Global, startups
Brian Krzanich Intel @bkrunner 11,900 +300 ** Company promotion
Dr. Susan Amat VentureHive

@SusanAmat

11,800 0 *** Startups
Brandon Foo Polymail

@foolywk

11,200 0 * Company
Jon Medved OurCrowd

@jonmedved

11,000 +100 * Startups
Scott Brown Bounce.io @sbrown 10,700 0 ** Company promotion & lifestyle
Justin Holland Healthjoy

@JH_HealthJoy

10,600 -200 ** Medical, startup
Grant Wilkinson Fluidbrowser

@grantfwilkinson

10,500 0   Apps and tech
Briand Bosche GoSlope

@BrianPBosche

10,500 +400 ** Company, tech
Bradford Glaser HRDQ

@HRDQBrad

10,400 +100 ** Management, tech
Francois Goube Cogniteev

@francoisgoube

9,838 +121 ** Business Startup topics
Pat Gelginger Vmware

@PGelsinger

9,798 +279 ** Company
Tom Gillis BRKT

@_TomGillis

9,780 +759 ** Business security
Wes Hayden Virtual Hold

@weshayden

9,443 +24 ** Tech topics
Craig Faulker FMGSuite

@CraigFaulkner_

9,177 -205 * Marketing
Sara Bird Moz

@SarahBird

9,117 +31 *** Company, tech
Jennifer Hyman Renttherunway

@Jenn_RTR

9,031 +185 ** Fashion, politics
Jack Salzwedel @amfamjack 8,614 +223 *** Company topics
Geeman Yip BitTitan

@GeemanYip

8,115 +987 ** Company, startups
Brad Smith Intuit @IntuitBrad 8,025 +136 ** Company-personal promotion
Jerry Colonna RebootHQ

@jerrycolonna

7,988 +48 ** Global
Ola Rollén

Hexagon

@OlaRollen 7,870 +88 * Personal interests
Arlo Gilbert Televero

@arlogilbert

7,781 +23 ** Global topics
Martin Gilbert – Aberdeen @MartinGilbert83 7,338 +130 ** Industry
Karim Abouelnaga PMPUSA

@KarimAbouelnaga

7,313 +485 ** Team building
Adam Broadway NearMeco

@abroadway

7,210 +960 ** Marketing
Jeff Haynie Appcelator @jhaynie 7,037 +60 ** Global topics
Gregarious Narain Chute @gregarious 6,602 +44 ** Personal
Chris Kalaboukis HelloFuture

@thinkfuture

6,429 -4 ** Innovation tech
Erik Rusnak VoipInt

@Eruss2

6,326 -29 ** Tech topics
Bart Lorang FullContact

@bartlorang

6,071 +16 ** Company, tech
Howard Brown RingDNA

@howardbrown

5,868 -10 ** Sales
Alex Raymond Kapta @afraymond 5,343 -5 ** Sales and Customer topics
Ludovic Huraux Shapr

@LudovicHuraux

5,196 +628 ** Company promotion
Heather Margolis ChannelMavens

@HeatherMargolis

5,111 +34 ** Channel sales
James Park Fitbit

@parkjames

5,101 +101 ** Company
Helmuth Fuchs Moneycab

@buddli

5,077 +95 ** Global, startups
Alex Aleksandroski Wooter

@vvooter

4,842 -32 *** Sports fashion
Ann Charles BrandFog

@annmcharles

4,647 New *** Politics
Marcela Shine Scientific_Ly

@MarcelaShine

4,541 +799 * Politics
Martin Bouygues @MartinBouygues 4,370 +226   Business topics
Valerie Jennings JSMM

@valeriejennings

4,317 +17 ** Startup issues
Johnny Katz Varick North

@JohnnyJKatz

4,247 +112 * Business topics
Nick Kullin Second Flight

@NickKullin

4,170 +343   Personal
Joshua Reeves GustoHQ

@joshuareeves

4,168 +38   Company promotion
Bruce Broussard Humana @brucedbroussard 4,135 +68   Company topics
Eric Litman Medialets @ericlitman 4,093 -9 ** Company promotion
T Schellenbach Getstream

@tschellenbach

4,028 +19 * Tech
Carter Hostelley Leadtail @carterhostelley 3,934 +60 ** Sales, tech
Steve Greenburg

@steviegpro

3,800 +8 ** Politics
Ankur Nagpal

@ankurnagpal

3,709 +54 * Company
Mat Ellis Cloudability @MatEllis 3,600 +114 * Company promotion
Larry Weber RacepointGlobal

@TheLarryWeber

3,516 +4 * Company promotion
Julie Wainwright RealReal

@RealRealJulie

3,497 -1 ** Business/political topics
Debbie Wossk Lovehomeswap

@DebbieWossk

3,425 +232   Startups
Rami Essaid Distil @ramiessaid 3,384 +19 ** Company-personal promotion
Domini Pouzin BitTitan

@dominicpouzin

3,324 +754 ** Tech news
Dave Girgenti LifeBlinkinc

@davegirgenti

3,264 +206 ** Startups
Michael Biddick Fusion PPT

@michaelbiddick

3,236 -3

 

* Company
Liz Pearce LiquidPlanner

@lizprc

3,213 +8 ** Business topics
Lisa Abeyta AppCitylife

@LisaAbeyta

3,193 +100 ** Tech/politics
Eric Yuan Zoom

@ericsyuan

3,167 +678 ** Random
Yoav Schwartz Uberflip

@yostar

3,058 +197   Marketing
Xavier Rolet London Stock Exchange

@xrolet

2,914 +59 ** Fintech
Shai Berger Fonolo

@shaiberger

2,839 +29 ** Global
Peter Dicksion Wegreenlight

@PeterJDickinson

2,735 -19 ** Company, startups
Stale Hansen AdvaniaNorway

@StaleHansen

2,712 +19 * Microsoft
Carmen Gonzales Sys-Con

@GonzalezCarmen

2,681 +111 ** Cloud
Will Richman BitmakerHQ

@will_richman

2,613 +76   Random
Derek Rogers Generous Tickets

@Calgaryrogers

2,466 +197 ** Fintech
Simon Segars ARM

@simonsegars

2,438 +44 ** Company, caring
Dan Lynn Agildata

@danklynn

2,356 -1 ** Random
Paul Segre Genesys

@PaulSegre

2,287 +75 * Company promotion
Kent Thiry

DaVita

@KentThiry 2,275 +56 *** Company and health topics
Allyson Downey WeekSpring

@AllysonDowney

2,256 +17 ** Politics
Tanya Prive OneVest

@TanyaPrive1

2,213 +22   Startup
Cameron Avery ElasticGrid

@Cameron__Avery

2,165 -18 ** Company promotion
TJ Parker PillPack @tjparker 2,081 +56 ** Misc topics
G. Krista Morgan P2Bi

@krismtl

2,068 +34 ** Company Topics
Zach Supalla Particle

@zs

2,061 +30 * Random
Vittorio Colao Vodafone @vitt61 2,022 +21   Global topics
George Mitsopoulos Broadvoice

@gmitsopoulos

1,949 -7 * Tech topics
Michael White e4Strategies @e4VoIP 1,945 +19 * Random
Jon Stein Kettera

@JonSteinCEO

1,927 -23 ** Fintech
Nina Simosko NTTi3

@ninasimosko

1,923 -1 ** Security and women in business
James Hagan Noinc

@jhagen

1,922 +120 ** Edtech
Richard Jones EngageSciences

@oldstriker

1,803 -28 ** Company, biz
Amit Shaffir Quiv

@ashafrir

1,787 +1   Random
Promise Phelon Tapinfluence

@PromisePhelon

1,778 +66 ** Business topics
Jackie Ros Revolar

@jackie_ros

1,765 +32 *** Tech startups
Edward Kim Gusto

@edawerd

1,730 +14 * Company
Jason Tan SiftScience

@jasontan

1,698 +42   Tech
Sanjay Verma Skv_India

@skv_india

1,686 +72 ** Global
Chad Gundry Bragshare

@ChadGundry

1,683 +286 ** Business
Joe Burton Plantronics @JoeBBurton 1,672 +12 * Auto topics
Jens Nylander Automile @nylanderjens 1,636 +37 * Company
Cathy Engelbert Deloitte

@CathyEngelbert

1,624 +318 ** Company, Business
Jerry Kennelly Tweak @jerrykennelly 1,614 -57 * Company
Ahmad Chatila Sunedison

@AhmadRChatila

1,606 -20 ** Solar business topics
Paul Vincent Neuranet

@pcvincent

1,565 +129 ** Startups, Tech
Andre Durand Ping

@andredurand

1,564 +8   Cybersecurity, caring
Todd Vernon VictorOps

@toddvernon

1,520 +14 ** Random
Ranvir Gujral  Chute @ranvir 1,469 +3 ** Chute promotion
Anke Corbin Globig

@ankec

1,463 +19 ** Women, startups, VC
Justin Gray Myleadmd

@Jgraymatter

1,444 +15 ** B2B, sales
Carol Barash Story2

@CarolBarash

1,425 +42 ** Edtech, startups
Anna Jones Hearst UK

@MrsAnnaKJones

1,416 +212 ** Women startups
Dhaval Shah Ganjaboxes

@CEODhaval

1,412 +62 ** Industry
David Morken Bandwidth

@DavidMorken

1,382 +15 ** Business Topics
Mary Boone

@maryboone

1,371 -2 *** Business
Moshe Maeir Fone.do

@fone_do

1,366 +1 ** Tech
Ed Clark Atlanta Motor Speedway @EdClarkAMS

 

1,353 +3   Car topics
Ned Scott Steemit

@certainassets

1,298 +178 ** Fintech
Kreg Peeler Spingoevents

@kregpeeler

1,243 +9   Company
Dayanna Valenciano TheLuvalGroup

@DayValenciano

1,242 +38 *** News
Niki Koubourlis BoldBetties

@NikiKoub

1,200 +15 ** Startups
Chris Neumann Datahero @ckneumann 1,200 +24 * Company promotion
Scott Yates Blogmutt

@scodtt

1,187 +2 ** Company promotion
Andrei Soroker Kato.im @abs 1,186 +18 * Lifestyle topics
Sasanka Atapattu Launchsource

@SasankaAtapattu

1,184 +24 ** Career
Tim Burton Center for Excellence

@TBurtonCEO

1,181 -26 ** Business
Avi Freedman Kentikinc

@avifreedman

1,176 +59 * Random
John Gabbert Pitchbook @john_gabbert 1,166 +71 ** Venture capital issues
Chip Pickering Incompass

@ChipPickering

1,163 +3 *** Association
Simon Knapp Pixmoto

@simonknapp

1,157 +10 ** Marketing, Tech
Daniel Saks Appdirect @danielsaks 1,083 +52 * Company promotion
Michael Tessler Broadsoft

@michael_tessler

1,050 +18 ** Company
Alex Bisbe Whisbi

@Alexbisbe

1,042 +9 * Company
Sagar Modi QuiphMedia

@sagarmodi91

1,031 +12 ** Startups
Chip Roberson Brandle

@chip_roberson

1,018 -66 ** Politics
Tom Coburn Jebbit

@TomCoburn1

1,007 +1 ** Startups

Note: CEO with less than 1,000 followers are not included.  We are glad to correct any errors or omissions.

 

Note: CEO with less than 1,000 followers are not included.  We are glad to correct any errors or omissions.

Please suggest any missing names.  Please email cross@gocross.com for help in gaining-retaining Twitter followers and other forms of marketing.  Please follow us @techtionary

Note: Twitter accounts are based on Twitter, Google and other searches and may not be the only Twitter account used not by the companies nor individuals of the companies they run nor reflect any changes at the companies mentioned.  We searched the Fortune Magazine Fortune 1000 for names.

Produced by

The CEO Twitter Tech Scoreboard is designed to give you a benchmark of your Twitter performance as you can’t force people to Follow you and according to an increasing number of sources – customers visit your Twitter before they go to your website.  Gaining “meaningful followers” is a voluntary one, it is a good measure of “good will” you have in the marketplace you serve.

With ~135,00+ new users a day signing up for Twitter and 300 million monthly active users with 500+ million Tweets (click here for stats)  are sent per day and 78% of Twitter active users are on mobile, Twitter is “the” means for nearly all aspects of your business including human resources.  

If you are still not convinced of the importance of Twitter for your business, click here for article on Top-10 reasons for using Twitter for your business.

Bottom-line – Twitter is a must-have for customer service and the fastest, best way to post promotions, press, products, specials, buzz, events, reports, support issues and more.

Follow Us

Please send corrections or if your company is missing and/or needs assistance in gaining-retaining Twitter followers,

please visit www.thetwitterteam.com

We can provide assistance and here are some other resources:

–  Top 10 Tips: Twitter is now “the” dominant source for sales lead generation

– Top-10 Reasons to “Tooting Your Own Twitter Horn

– Top-10 Tips to #Hashtags

– Twitter Twits – Top-10 Twerps 10 Twitter Pet Peeves – The Good, The Bad & Often Ugly

– Twitter for Sales & Marketing – Marketing Pitch Presentation

“Thought Leadership” – 10 Ideas on Being a Thought Leader

We help companies use Twitter to gain-retain followers and customers, email to get results today for real ROI results.

 

CEO Twitter Scoreboard September Update: “CEO as Voice & Visionary”

twitter-scoreboard-ceo-
© TECHtionary.com

Updated September 1 – 2016

The Winner is !

Richard Branson
Richard Branson

The top Twitterer is Richard Branson @richardbranson with 8.25 million gaining 190,000 followers and certainly the most engaged CEO with 3-Star rating.

As reported by Entrepreneur magazine, here are:

Four Ways Richard Branson Does Social Media

  1. He connects on the most human of levels.
    2. He uses social media to drive traffic to the Virgin website.
    3. He has fun.
    4. He welcomes input from customers.

The biggest gainer in the business world is Elon Musk @elonmust with 4.94 million followers and 330,000 new followers. Click here to get listed, corrections, additions, and Twitter help.

BACKGROUND: “CEO as Voice & Visionary”

richardbranson-purposeIn a number of meetings, conversations and email exchanges I sought to determine what CEOs see in their own social media efforts. Here are some of the ideas given privately:

  • “The CEO is the “visionary” for the company and as the CEO that vision gets lost in all the corporate media related to our products and solution. Twitter has given me the freedom to bypass all the corporate communications “silos” and speak directly to all our employees as well as other interested stakeholders. I understand compliance regulations often limit the message but investor relations is a separate matter. Twitter gives me the freedom to talk about how we are doing and how we are helping customers and all humanity. It gives me the freedom to talk from my heart about what we are doing and what we could be doing more of.”
  • “No better person who, if alive, would be using Twitter is Steve Jobs. He was a passionate communicator and was the ‘soul’ of Apple then and still now. If you have an iPhone or iPad you have Steve with you and that is what the CEO can do and must to have an impact on global society.”
  • “I see the CEO as the ‘soul’ of the company as all the people who work here must have compassion for our customers and everyone we see or touch. ‘Pay it forward’ is not just a cup of coffee but a reason to help everyone, ever chance we can. Twitter gives me the means to get that message across not once but everyday and everyway. Yes, I have learned that lesson that it is not just once-and-done but continuous communications to tell everyone our message.”

There were many other ideas expressed by CEOs and in different ways as they all saw the need to find their own “voice” in creating messages understanding all too well that it was a complex process.

Customer Communications

Support – Twitter is a must-have to respond to customer comments, concerns and questions. Rather than call you, customers post on Twitter using the famous hashtag #fail to express their concerns. Yes, this is a public rebuke to your solutions which if you don’t respond, can spiral out of control causing further damage to your business brand and reputation. Responding quickly and politely is critical to your reputation.

Sales – Social selling works, you can find potential customers, engage with them exploring your solution to solve their problems and helping them as well. Sales is more than selling it is helping your customers grow as well. You are also being watched by your competitors so take note to do a really great job.

Corporate – You are measured by the number of followers you have and if you only post blather or corporate sales or worse just retweeting OPC-other peoples’ content, customers will think less of you and simply buy from someone else. If you think it is just for promoting your corporate blogs and blather, you are likely missing out on how customers really feel about you as its not broadcast media anymore, it is social media.

If you still ask “why” Twitter, the answer is both easy and hard. The easy answer is – it is a really new way to connect with your customers and provide great customer service. The hard answer is customers just buy from someone else.

CEO Xcelerator

In today’s business-political-social world, you are measured by many factors including the number of Twitter followers you have. In fact, many surveys have found that websites in general are perceived as passive customer communication tools with Twitter being a far more proactive customer-engaging tool. These surveys have also found an increasing number of customers go to your Twitter account before they go to your website doing “due diligence” on you looking for call-to-actions, thought leadership and content useful in their purchasing as well as customer complaints regarding your solution. Your client may not have a Twitter business account but they may have a personal account and their advisors may as well. You can also see how in some small way John Legere’s Twitter efforts have also impacted the price of the stock.

As noted Twitter expert Evan Kirstel just named #5 of Top B2B-Business-to-Business Influences more than 80K up 10K followers in August stated, Twitter is not just way to meet new prospects and partners, it IS the way you run your company. If you aren’t engaged, your competition likely is!” That is, CEO’s are beginning to see the real value of Twitter not just for their company but for their role as CEO in the company they run. The New Social Media Engaged CEO as “The ultimate value of any CEO is the price of the stock and social media can impact that.”

If you are a CEO or C-Level we can help you and your company use Twitter to gain-retain followers and customers, here is an option called CEO Xcelerator from Evan Kirstel:

“As a CEO one of my greatest challenges to customers, staff and others, is communication. With the help of Evan, I am now communicating more effectively and engaging with more audiences which is having a positive impact on our business. Evan recognizes the ultimate value of the CEO is having an impact on the revenue and brand value of the business.”

Here are some of the services provided:

– Personal and confidential executive mentoring and consultation on goals, style and messaging for ondemand and scheduled planning sessions

– Personal guidance on postings

– Custom curated content development from planned, ongoing and crisis communications planning

– Hourly, daily, weekly custom curated Twitter and Linkedin posts

– Review of Twitter Notifications and content guidance and compliance

– Review of Twitter Impressions metrics to understand content traffic

– Personal introductions to customers, strategic partners and key social media leaders

– Review and reports, as needed to measure gain-retain value

Evan Kirstel
Evan Kirstel

 

For a private and confidential consultant contact Evan 978-761-1524 or kirstel@gmail.com To get started follow Evan on Twitter @evankirstel and on Linkedin.

 

 

The purpose of this article is to not just talk about HOW CEOs Twitter but which CEO has the highest number of Followers which is not the only measure of the CEO’s social presence but certainly a viable one.

twitter
twitter

Click here to get listed, corrections, additions, and Twitter help. We apologize for omissions or errors.

TECH CEO’s: Gains+ and Losses- during August 2016

twitter-scoreboard-ceo-

TECH CEO’s: Gains+ and Losses- during August 2016
Company
Twitter Name
Followers
+/- since 8/1
Star Rating
Notes
Richard Branson
@richardbranson
8,250,000
190,000
***
Global, company, customer engagement
Mark Cuban
@mcuban
5,420,000
120,000
*
Personal topics
Lord Sugar Amshold
@Lord_Sugar
5,200,000
New
**
Global
Elan Musk Telsa/Spacex
@elonmusk
4,940,000
+330,000
**
Space pics
Jack Dorsey
@jack
3,820,000
+30,000
**
Social issues
Tim Cook Apple
@tim_cook
3,400,000
+140,000
**
Apple promotion
John Legere
@JohnLegere
2,910,000
+110,000
***
TMobile and event promotion
Marissa Mayer Yahoo
@marissamayer
1,630,000
+50,000
*
Business topics
Tony Fernades AirAsia
@tonyfernandes
1,080,000
New
***
Airline and global topics
Satya Nadella MSFT
@satyanadella
1,040,000
+20,000
***
MSFT promotion & global tops
Warren Buffett Berkshire
@WarrenBuffett
1,190,000
+20,000
Only 1 posts in 2016
Michael Dell
@MichaelDell
967,000
+21,000
*
Dell promotion
Aaron Levie Box
@levie
438,000
+4,000
**
Political topics
Jeff Weiner Linkedin
@jeffweiner
360,000
+45,000
**
Global business
Marc Benioff Salesforce
@Benioff
247,000
+8,000
***
Social issues
Meg Whitman
@MegWhitman
235,000
0
Northing since 2011
Dave Asprey BPNutrition
@bulletproofexec
164,000
New
**
Food topics
David Gold West Ham United FC
@davidgold
153,000
+1,000
***
Sports and charities
Gurbaksh Chalal
@gchahal
134,000
New
Hidden tweets
Marcel Claure Sprint
@marceloclaure
131,000
+3,000
***
Company, family and charity topics
Jeffrey Bezos Amazon
@JeffBezos
133,000
+4,000
**
Space issues
Debra Ruh RuhGlobal
@debraruh
124,000
+1,000
***
Health, caring and charity topics
Mark Zuckerberg
@MarkZuckerbergF
104,000
+3,000
Nothing since 2010
Holly Ransom Emergent
@HollyRansom
93,500
New
***
Global topics
Larry Ellison Oracle
@larryellison
92,800
+200
Nothing since 2012
Michale Brenner MKTGnsiders
@BrennerMichael
71,900
+400
*
Marketing SEO topics
Mike Kawula SocialQuant
@MikeKawula
70,100
+1,900
*
Company topics
Spencer Rascoff Zillow
@spencerrascoff
67,000
+13,200
***
Company topics
Aseem Badshad Socedo
@aseemb
58,800
+2,200
*
Company topics
Jacqueline Gold – Ann Summers
@Jacqueline_Gold
55,900
+100
*
Fashion, family topics
David Meltzer Sports1Mkt
@davidmeltzer
54,100
New
*
Sports
Caen Contee Connect
@caencontee
53,400
+500
*
Company
Danny Gibson Inkster
@DannyG_inkster
53,500
+1,200
*
Culture
JM Alvarez-Pallete Telefonica
@jmalvpal
50,100
+100
*
Global
Danielle Morrill Mattermark
@DanielleMorrill
49,400
New
**
Company and global
Josef Holm Krowdster
@josefholm
45,900
+1,800
*
Crowdfunding
Rui Delgado Berrymetrics
@rui
44,700
New
**
Global
Brit Morin Brit
@brit
42,800
New
**
Family and company
Jason Will Zipkick
@jasonbwill
33,000
+200
*
Food
Lee Ann Allman Sandton
@leeannallman
33,400
1,500
**
Global
David Jones One Young World
@davidjonesOYW
32,000
New
**
Global
Sebastian James Dixons
@DCSebJ
31,400
New
Company
Ronan Dunne Verizon
@ronandunneo2
30,700
New
***
Global
Cheryl Burgess BlueFocus
@ckburgess
28,900
+100
*
Company
Yaqui Nunez Quierolabya
@yaqui
26,100
New
**
Global
Keith Krach Docusign
@KeithJKrach
25,800
+1,700
**
Company, tech
Jon Ferrar Nimble
@Jon_Ferrara
25,700
+200
*
Company
MariAnne Vanella Vanella Group
@VanellaGroup
25,500
+1,100
**
Business topics
Gil Eyal Hyprbrands
@gileyal
24,900
+400
Random
Sherry Chris
@sherrychris
24,500
+300
**
Fashion, family, other
David Prasser Startuscc
@DavidRPrasser
23,200
+100
**
Company, tech
Chuck Robbins Cisco
@ChuckRobbins
19,600
+300
**
Company, tech
Nicelle McCall BoldGuidance
@Nichelle_McCall
18,100
+100
**
Startup
Ayah Bdeir Littlebits
@ayahbdeir
17,900
+700
**
Company promotion
David Thodey x-Telstra
@davidthodey
17,900
+100
Global
Ginny Rometty IBM
@GinniRometty
17,600
+200
No posts
Stephen Kelly SageGroupPLC
@SKellyCEO
17,500
+100
**
Global, tech
Reed Hastings
@reedhastings
17,500
+700
Political – social
Mattan Griffel Onemonthedu
@mattangriffel
16,600
New
**
Tech, startup
Helena Morrissey Newtonim
@MorrisseyHelena
16,100
New
**
Humanitarian
John Donahoe Paypal
@Donahoe_John
14,200
+100
No posts since 2015
Jack Parsons YourfeedUK
@JackParsons_CEO
13,900
New
Tech, brand
Jonathan LaCoste Jebbit
@lacostejonathan
14,100
New
**
Tech, SMM
Mark Bertolini Aetna
@mtbert
13,700
+200
**
Global topics
Mark Hurd Oracle
@MarkVHurd
12,900
+100
**
Company, tech
Tom Mendoz Netapp
@TomMendozaTalks
12,800
+800
**
Company, sports, tech
Jan Owen Young Australians
@JanOwenAM
12,600
+100
**
Global, startups
Jeremy Bloom Integrate
@JeremyBloom11
12,500
+200
**
Company, self-promo
Paul F. Calero Havas
@Paul_Framp
11,700
New
**
Global
Dheeraj Pandey Nutanix
@trailsfootmarks
11,600
New
**
Company
Kathryn Parsons Decoded
@KathrynParsons
11,300
New
*
Global, startups
Brandon Foo Polymail
@foolywk
11,200
+200
*
Company
Ophir Gottlief CMLviz
@OphirGottlieb
11,000
+300
**
Fintech
Brian Krzanich Intel
@bkrunner
11,000
+500
**
Company promotion
Scott Brown Bounce.io
@sbrown
10,800
+100
**
Company promotion & lifestyle
Jeremy Burton EMC
@jburton
10,800
+500
**
Company promotion
Justin Holland Healthjoy
@JH_HealthJoy
9,962
+187
**
Medical, startup
Francois Goube Cogniteev
@francoisgoube
9,741
+22
**
Business Startup topics
Bradford Glaser HRDQ
@HRDQBrad
9,648
+39
**
Management, tech
Wes Hayden Virtual Hold
@weshayden
9,610
-54
**
Tech topics
Sara Bird Moz
@SarahBird
8,840
+30
**
Company, tech
Briand Bosche GoSlope
@BrianPBosche
8,667
+351
**
Company, tech
Jack Salzwedel
@amfamjack
7,801
+236
***
Company topics
Jerry Colonna RebootHQ
@jerrycolonna
7,628
+60
**
Global
Arlo Gilbert Televero
@arlogilbert
7,621
+35
**
Global topics
Pat Gelginger Vmware
@PGelsinger
7,593
New
**
Company
Brad Smith Intuit
@IntuitBrad
7,301
+111
**
Company-personal promotion
Ola Rollén
Hexagon
@OlaRollen
6,848
+230
*
Personal interests
Jeff Haynie Appcelator
@jhaynie
6,810
+53
**
Global topics
Gregarious Narain Chute
@gregarious
6,527
+1
**
Personal t
Martin Gilbert – Aberdeen
@MartinGilbert83
6,127
+409
**
Industry
Bart Lorang FullContact
@bartlorang
5,638
+58
**
Company, tech
Alex Raymond Kapta
@afraymond
5,366
+9
**
Sales and Customer topics
Karim Abouelnaga PMPUSA
@KarimAbouelnaga
4,921
+468
**
Team building
James Park Fitbit
@parkjames
4,500
New
Company
Ludovic Huraux Shapr
@LudovicHuraux
4,160
+56
Company promotion
Valerie Jennings JSMM
@valeriejennings
4,107
+57
**
Startup issues
Eric Litman Medialets
@ericlitman
4,097
-7
Company promotion
Helmuth Fuchs Moneycab
@buddli
4,098
+286
**
Global, startups
Johnny Katz Varick North
@JohnnyJKatz
3,885
+43
Company
Geeman Yip BitTitan
@GeemanYip
3,871
+170
**
Company, startups
Carter Hostelley Leadtail
@carterhostelley
3,671
+55
**
Sales, tech
Bruce Broussard Humana
@brucedbroussard
3,663
+161
Company topics
Martin Bouygues
@MartinBouygues
3,568
+27
Business topics
Mat Ellis Cloudability
@MatEllis
3,489
0
*
Company promotion
Julie Wainwright RealReal
@RealRealJulie
3,490
+2
**
Business/political topics
Ankur Nagpal
@ankurnagpal
3,417
+27
*
Company
Michael Biddick Fusion PPT
@michaelbiddick
3,225
New
*
Company
Nick Kullin Second Flight
@NickKullin
3,243
+188
Personal
Rami Essaid Distil
@ramiessaid
3,147
+63
**
Company-personal promotion
Cindy Whitehead ThePinkCeiling
@cindypinkceo
3,143
New
***
Women in business
Adam Broadway NearMeco
@abroadway
2,949
+99
**
Marketing
Shai Berger Fonolo
@shaiberger
2,557
+10
**
Global
Xavier Rolet London Stock Exchange
@xrolet
2,471
+31
**
Fintech
Dan Lynn Agildata
@danklynn
2,338
New
**
Random
Simon Segars ARM
@simonsegars
2,270
+12
**
Company, caring
Carmen Gonzales Sys-Con
@GonzalezCarmen
2,154
+46
**
Cloud
Tanya Prive OneVest
@TanyaPrive1
2,112
+12
Startup
Kent Thiry
DaVita
@KentThiry
2,016
+92
***
Company and health topics
G. Krista Morgan P2Bi
@krismtl
1,948
+28
**
Company Topics
Zach Supalla Particle
@zs
1,940
New
*
Random
Michael White e4Strategies
@e4VoIP
1,894
New
*
Random
Jon Stein Kettera
@JonSteinCEO
1,865
Vittorio Colao Vodafone
@vitt61
1,880
+18
Global topics
Nina Simosko NTTi3
@ninasimosko
1,842
+4
**
Security and women in business
TJ Parker PillPack
@tjparker
1,815
+77
**
Misc topics
Derek Rogers Generous Tickets
@Calgaryrogers
1,784
+74
**
Fintech
Richard Jones EngageSciences
@oldstriker
1,766
New
**
Company, biz
Ahmad Chatila Sunedison
@AhmadRChatila
1,676
-52
**
Solar business topics
Edward Kim Gusto
@edawerd
1,641
New
Company
Jens Nylander Automile
@nylanderjens
1,567
New
*
Company
Andre Durand Ping
@andredurand
1,528
+19
Cybersecurity, caring
James Hagan Noinc
@jhagen
1,511
+31
**
Edtech
Sanjay Verma Skv_India
@skv_india
1,510
+28
**
Global
Jason Tan SiftScience
@jasontan
1,458
+36
Tech
Ranvir Gujral Chute
@ranvir
1,446
+7
Chute promotion
Anke Corbin Globig
@ankec
1,423
New
**
Women, startups, VC
Justin Gray Myleadmd
@Jgraymatter
1,396
+96
**
B2B, sales
Ed Clark Atlanta Motor Speedway
@EdClarkAMS
1,348
+13
Car topics
Jerry Kennelly Tweak
@jerrykennelly
1,322
+14
Company
David Morken Bandwidth
@DavidMorken
1,316
+42
**
Business Topics
Carol Barash Story2
@CarolBarash
1,298
+18
**
Edtech, startups
Peter Dicksion Wegreenlight
@PeterJDickinson
1,300
+166
**
Company, startups
Chris Neumann Datahero
@ckneumann
1,173
+3
*
Company promotion
Andrei Soroker Kato.im
@abs
1,162
+44
*
Lifestyle topics
Dhaval Shah Ganjaboxes
@CEODhaval
1,133
New
Industry
Sagar Modi QuiphMedia
@sagarmodi91
1,077
+689
**
Startups
Alex Bisbe Whisbi
@Alexbisbe
1,007
New
*
Company
Daniel Saks Appdirect
@danielsaks
990
+14
*
Company promotion
Avi Freedman Kentikinc
@avifreedman
982
+90
*
Random
Tom Coburn Jebbit
@TomCoburn1
980
New
**
Startups
Simon Knapp Pixmoto
@simonknapp
972
+18
**
Marketing, Tech
Sasanka Atapattu Launchsource
@SasankaAtapattu
969
+8
**
Career
Michael Tessler Broadsoft
@michael_tessler
945
+19
**
Company
Don Brow ININ
@DonBrownIndy
938
New
Company
John Gabbert
@john_gabbert
929
+37
**
Venture capital issues
Sean Kelly GetWuf
@SkellyandCo
875
New
*
Personal
Walter Knapp Sovrn
@wtknapp
839
+6
**
Business topics
Ivelin Ivanov Telestax
@ivelini
788
New
**
Cloud
Paul Vincent Neuranet
@pcvincent
761
+295
**
Startups, Tech
David Walsh Genband
@walshgenband
729
0
**
Company
Jed Ayres IGEL
@jedayres
720
+6
Tech
Alex Devkar Conspire
@alexdevkar
675
New
Random
Jim Kavanaugh WWT
@jimpkavanaugh
682
+41
**
Company, Tech, Sports
Gilles Schnepp Legrand
@gilles_schnepp
659
+14
In French
Bryan Leach Ibotta
@bryan_leach
655
New
Startup
John Paller Lakeshore
@PallerJohn
644
+28
**
Leadership
Chad Gundry Bragshare
@ChadGundry
608
+375
**
Business
Jeff Green TheTradeDeskInc
@jefftgreen
583
Nothing since 2015
Larry Page Google
@q_larrypage
577
+23
Nothing since 2013
Anthony Rhem AJRhem
@tonyrhem
562
+12
**
Leadership, Tech
Lee Moyated Mayer The Havenly
@ellemot
554
New
Lifestyle
Anurag Lal Infinite Covergence
@Anuragl
503
+104
**
Mobile, Tech
Andrew Fischer Choozle
@AndrewFischer_1
479
New
**
Startups
Jason Eckenroth ShipCokmpliant
@JRoth
474
+8
Startup/Business
Fred Coon
@FredCoonSCC
427
+4
**
HR topics
Oliver Sloane SCM World
@oliversloane
418
+21
Company topics
Scott Saxberg
Crescent Point Energy
@YSaxberg
415
+4
Industry topics
Itay Rosenfeld Voxbone
@Voxitay
410
+90
**
Tech topics
Dana Allison ImYourDoc
@DAllison24
391
+6
*
Sports, Meds
Ronald Egas Werkspot
@RonaldEgas
367
New
**
Tech
Seamus Nally Qwipit
@seamus5
362
New
Startup
Tom Cox GetCandl
@mentelligence
350
+18
*
Vet-Tech
Theresa Szczurek Radish
@TheresaSzczurek
349
New
*
Tech
Matt Medeiros StorageCraft Tech
@MattTMedeiros
343
New
Nothing since 2015
Chris Terrill Home Advisor
@Chris_Terrill
342
New
Nothing since 2015
Art Gilliland Skyport
@ArtGilliland
337
+3
*
Security
Dayton Turner Voxter
@daytonturner
316
New
**
Personal
Cathy Engelbert Deloitte
@CathyEngelbert
309
+75
**
Company, Business
Adnan Lawai
@adnanlawai
264
+1
Company promotion
Sean Foster Crowdtap
@sfoster1982
248
+4
*
Company promotion
Jay Swayze BluArc
@Jay_Swayze
233
-14
Business Topics
Pablo Graiver
@1graiver
231
+4
**
Global
Scott Carr Modria
@J_Scott_Carr
221
-1
Nothing since 2015
Reza Khadjavi Trysloelace
@rezakhadjavi
220
New
Company
Bob Cagnazzi Presidio
@bcagnazz
219
New
Mark Woodward Invoca
@MarkEWoodward
208
+2
*
Company
Vik Verma 8×8
@VikVerma8x8
203
+23
**
Company, Tech
Tom Benton DMA USA
@TJBenton
191
+20
**
Business
Vijay Sikka Sikka Soft
@vijaysikka
190
+2
*
Company
Wendi Burkhardt Silvernest
@WendiBurkhardt
180
+12
**
Company
John Tayer Boulder Chamber
@BoulderTayer
141
+203
**
Business
Mark Hellinger Xyleme
@mhellinger
122
+2
Company promotion
George Powell EasyBeauty
@GeorgeLPowell
122
New
**
Business
David Messenger
@davidrjm
106
+2
Mobile topics
Rachel Carlson Guild Education
@rach_r_carlson
109
+9
*
Education
Frank Fawzi Intelepeer
@frankfawzi
94
+3
Company
Ittai Bareket
@IttaiBareket
86
+1
*
Tech topics
Gary Testa Star2Star
@GaryDTesta
79
New
Company
Sandeep S – Smartify
@sandeeps24
74
New
Startups
Daniel Serpico FusionStorm
@daniel_serpico
57
+2
Business
Bashir Khairy Envision
@BashirKhairy
49
+1
*
Business
Rod Gaboury Yorktel
@rgaboury1
35
+7
*
Company
Nortbert Reithofer
BMW
secret
Paul Jacobs Qualcom
@paulejacobs
secret
—-