Social Media for Social Selling Business Success Course

Social Media for Business Success Course

2-5 Day Onsite, Webinar & Online Course

For assistance, questions, scheduling and pricing, call 303-594-1694 or

Discover the many ways social media can promote your business and increase sales.

Even for seasoned marketing professionals, this is new territory yet critical for every business to survive and succeed. Online and mobile social networks that did not exist five years ago are now the new frontier in marketing and social selling. They present a great opportunity for exposure and revenue for your company. In this course, you will learn that aside from a social outlet, when these networks are integrated with traditional marketing, they can augment your entire marketing effort, creating publicity, opportunity, and sales potential you never thought could exist. After this social media training workshop, you will have your plan ready to go.

Top Reasons to Take This Course

• Create an effective B2B strategy for lead generation and using social CRM

• Discover B2B, B2C and P2P strategies and tactics for creating a social media policy

• Learn techniques to increase productivity and reduce time spent in front of these tools and social networks

• Create content with video, blogs, and more to appeal to your customer demographic

• Discover all the tools and techniques required for creating and implementing social media marketing campaigns

• Implement social media marketing campaigns using a URL shortening service and integrate them into your social analytics and CRM

• Integrate your social media campaigns into existing marketing campaigns

• Examine social media ROI: how to measure, track, and monitor your efforts

• Free tools, templates, and case studies that you won’t find anywhere else

What You’ll Learn

• How social media marketing will work for you

• How each of these media operates

• Social media potential and psychology and where are you are losing revenue potential

• Maximize results from the top social networks: Twitter, Facebook, YouTube, and LinkedIn

• When to use video, cross-pollination techniques, and other specific strategies

• Marketing tools to harvest qualified leads and cultivate more sales for your business

• Integrating mobile, BYOD, glasses, and implant technology into your mobile strategy

Who Needs to Attend

• Small business owners and web site/community managers

• Corporate marketers

• Public relations directors and managers

• Marketing directors and managers

• Internet, events, and product marketing managers

• VP of Marketing/CMO

• Social media coordinators and managers


Course Outline – Shown below is the two-day “short course” outline, inquire about other configurations.

1. Understanding Social Media and Influence

• Definition of social media

• Staggering statistics that will blow you away

• Determining your social influence

• Comparing social media with other forms of marketing

• Social media and the marketing funnel

• Creating goals in your social media marketing campaigns


2. The Social Media Ecosystem

• Is social media right for your business and industry?

• Types of social media campaigns

• Why the leading platforms in social media are working and how they leverage true consumer engagement


3. Social Media Strategies

• How to create specific social media goals that work

• The real cost of social media campaigns

• A return on conversation, investment, and time

• Ways to find your audience and what they are doing

• Spy on your competition through social media

• Getting ranked: how to use your social presence


4. The Conversation: Where to Start?

• Understand that it’s a conversation and not a one-way push

• Become a part of the conversations that drive revenue

• Dos and don’ts of an online conversation

• Five crucial steps to getting someone’s attention online


5. B2C in Social Media: What Does it Look Like?

• Social media B2C statistics that you have never heard of

• How Facebook is leading the way in B2C and how you can use it

• Top examples of B2C marketing in social media

• Marketing tactics that work in social media in a B2C environment

• Ideas on creative campaigns for use for consumer-based marketing

• Which social networks are more akin to having better results for your B2C brand?

• Psychology behind why users use social media as a new means to buying products


6. B2B in Social Media: How is it Different?

• Social media B2B statistics that you have never heard of

• Common mistakes in social media that B2B companies make

• How to create an effective outreach strategy in B2B

• Why the sales cycle is longer in B2B and how to manage it

• B2B social media strategies to increase leads and generate new sales

• Why Facebook may not be the right B2B solution for your company

• Effectively listen in on Twitter and engage appropriately from a B2B standpoint

• Understand that people want to talk to people, not necessarily brands, and how to use that in a B2B environment


7. Understanding the Types of Social Media

• What are social news sites and how do they work?

• What is the definition of social networking, and how does it relate to social media?

• What is social bookmarking, and is it right for you?

• What is social sharing?

• Create social events that make you stand out

• Why blogs are so important and what you need to know to make them successful

• Is microblogging for you?

• Do wikis and forums still work?


8. Facebook

• The Basics of a Facebook Marketing Plan

• Where Facebook is used best in business

• The best B2B and B2C Facebook case studies

• Profile strategies

• Personal vs. fan pages

• Creating and managing groups on Facebook and when you should use them

• What privacy settings can affect you as well as your brand?

• How companies are using Facebook to interact with their customers

• Make your Facebook page viral

• Why events are important in your Facebook marketing strategy

• Create traffic and awareness from events even when you do not go to them

• The latest changes in Facebook and how they affect your business


9. Facebook Advertising

• Introduction to Facebook social ads

• Segment your demographic with Facebook advertising

• Facebook biding strategies

• Facebook ads and e-commerce techniques

• How to split test your ads on Facebook

• Use the right imagery in your Facebook ad campaign

• How ad copy is different in Facebook PPC than SEM

• Create winning ads that fit Facebook’s terms of service


10. Advanced Facebook Marketing Techniques

• Use the new Facebook photo viewer as a powerful marketing tool

• Video strategies inside of your Facebook page

• Create a solid following on your Facebook fan page

• Facebook business strategies that work

• Get top secret ideas on creating contests to increase fan base

• Use Facebook places to connect with new and returning customers

• Create a strong community around your brand using Facebook

• Policies behind coupons in Facebook


11. Twitter: The Microblogging Site Where Everyone Should Be

• Twitter basics and terminology

• The Twitter lingo

• Case studies using Twitter

• Twitter and crisis management

• Why you should at least be listening on Twitter


12. Twitter Marketing

• Five Twitter marketing strategies to produce immediate leads

• B2C strategies that work

• B2B strategies for long-term Twitter success

• How to use Twitter in your arsenal of marketing tools

• Create an organic following and increase followers

• Why it matters what you had for lunch

• Use Twitter to watch what your competitors are doing

• Find the right people to engage with and where they are

• How to use Twitter search for specific content and lead generation

• Online reputation management through Twitter

• How and why users retweet and how to get people to retweet and share your content


13. Twitter Analytics and Measuring ROI

• Create specific social search campaigns around desired keywords and how keywords differ in search campaigns from social campaigns

• Monitoring vs. measuring and how Twitter fits in your overall goals strategy

• How to measure Twitter influence and why it’s important in your outreach strategy

• Understanding your ranking with on Twitter


14. Twitter Tools

• Which tools best align to your overall goals

• Set up searches inside of these tools to monitor your brand and competition

• Which Twitter tools is a waste of time and which ones to avoid

• Twitter plug-ins to work with your blog and how to promote them


15. LinkedIn

• Basics and terminology

• Why LinkedIn is the best B2B lead generation tool in social media

• Setting up and optimizing your profile

• How your personal brand crosses into your outline brand identity using LinkedIn

• Use LinkedIn as an HR machine

• Security preferences in LinkedIn

• Find connections relevant to you and your industry

• Get introductions to people you want to meet on LinkedIn

• Create LinkedIn events and publish them

• Which LinkedIn applications are good to use and which are not


16. LinkedIn Advertising

• Step-by-step screenshots on how to set up your LinkedIn advertising campaigns

• Dos and don’ts in LinkedIn advertising


17. Advanced LinkedIn Marketing Strategies

• How to effectively use questions and answers to gain leads

• Free vs. paid plans on LinkedIn and when you need to have them

• Optimize your LinkedIn profiles with keywords to come up in searches not only in LinkedIn, but also in Google and other search engine results pages (SERPs)

• How to embed video in your Linkedin profile


18. YouTube

• Staggering statistics and numbers you never knew about YouTube

• Case studies of the famous viral videos on YouTube and why they worked

• How YouTube and other video platforms work and the differences between them

• Secrets on how to create a video content, strategy, and implementation plan


19. Advanced YouTube Strategies

• Embedding videos within your sites

• Use YouTube insights for video analytics

• Create content inside of YouTube for higher viral success

• Tools that work best when optimizing your YouTube video

• How YouTube search is different from regular search terms

• Keyword research tools and strategies

• Why content is not king in YouTube

• Utilize all social networks to increase overall YouTube views

• The secret of commenting in YouTube

• Metrics and tracking of YouTube videos

• Create a YouTube following

• Techniques of the most successful viral videos on YouTube


20. Geolocation: The Basics

• The platforms

• Choosing the right platform for your business

• Geolocation goals and how they differ from other types of marketing goals

• How to establish your presence


21. Mobile – Tablet – BYOD

• The platforms – Apple, Amazon, Microsoft, etc.

• The devices – Tablet, Cell, Mini, Glasses, Implants

• The apps – Passbook, ewallet and 1M others

• App madness and chaos


22. Advanced Geolocation Strategies

• How to customize the platforms to your business

• Create compelling promotions and discover the secrets behind them in location-based services

• Engage with your customers coupled with other social networks

• Typical mistakes in location-based marketing and how to avoid the common pitfalls

• How your consumers are captured targets and how to reel them in

• Strategies to increase impulse buying when consumers find you in these location-based networks

• Four types of location-based marketing strategies that work


23. Case Studies

• Current examples of brands using location-based marketing, how they are successful, and how some have failed

• How QR codes and location-based services work together


24. Social Media Plans and Policies

• How ethics apply to you and your business

• Everything on the Internet is not legal

• Why your customer service department should be up-to-speed with your social media policy

• How to create your social media policy

• Examples of big brand social media policies and why they work


girls-on-tablet25. How to Manage Social Media in Your Department

• Who internally owns your social media strategy and execution?

• Effectively measuring your social media results and the tools that do that for you

• Where to look for the right people when building a social media team

• How to get buy-in from executives on your social media plan

• How to choose a social media consultant

• Why not to let your agency tweet for you

• Identify an online social media reputation crisis and ways to deal with it


26. Social Media Conversion Optimization

• What is conversation optimization?

• What is social conversation?

• How to build a social media conversion funnel

• Top ten metrics of social media conversion and what other companies are using

• Conversion vs. conversation in social media

• What social media landing pages are and how they can work for your business

• Tools to use to measure social conversion

• Measure social media conversations

• Landing page optimization in social media


There are 600+ PowerPoint slides provided in an ebook PDF including:

Pictapedia largest Social Media Glossary

 For assistance, questions, scheduling and pricing, call 303-594-1694 or

Scheduling & Classroom requirements

To confirm delivery dates, fees including estimated travel and expenses are required in advance. Purchase Orders (P.O.) are accepted but do not confirm dates. Final expenses are due within 15 business days after completion of class. Please note that payments received for delivery dates are subject to final approval. If per student fees are assessed, final student attendance is set 30 days prior to the first day of class with additional student payment due, if applicable on the first day class. If onsite, client will provide room, computers for lab access, high-quality video projector, desks, power strips beverages, food service and other amenities. Classes are conducted each day (subject to mutually agreeable changes) from 0900-1600 with one hour for lunch. Access to training room will be available from 0800-1700 each day. If online, client provides web conferencing at no charge to Certification Corporation and testing of service will be conducted ten (10) business days before the day of the first class. Virtual classes are conducted six (6) hours per day, starting no earlier than 06:00 Mountain Time.

Course content and terms are subject to change without notice. All course content delivery may not be completed during the course delivery due to time restraints such as student questions and special explanations of concepts presented.

43 thoughts on “Social Media for Social Selling Business Success Course

  1. I simply want to say I am new to blogs and absolutely savored this blog. Probably I’m going to bookmark your website . You surely have awesome articles. Thanks a lot for revealing your web page.

  2. I ⅾo know a sport wе are abvle to play that is like Daddy is speaking
    ɑbout.? Momkmy stated making each boys need to know
    the sport a lot. ?It?s referreԀ tⲟ aɑs ?Ꮃhats the smartest thing ɑƄout God.And every of us has to proѵiԁe you ѡith onne actuаlly good tthing wwe liқe
    aboսt God. Who neеds to go first?? Lee ɑand ᒪarry jumped and sһoutеd ?ME ME!?
    waving their fingers wіthin the аіr like they do at sⅽһool.
    Finally, Mommy mentioned, ?Nicely Lee, since you are twwo minutes older than Larry,
    you may go first.

  3. hey there and thank you for your information – I have certainly picked up something new from right here. I did however expertise several technical issues using this site, since I experienced to reload the site a lot of times previous to I could get it to load correctly. I had been wondering if your web host is OK? Not that I am complaining, but sluggish loading instances times will often affect your placement in google and could damage your high quality score if advertising and marketing with Adwords. Anyway I’m adding this RSS to my e-mail and could look out for a lot more of your respective fascinating content. Ensure that you update this again very soon..

  4. Excellent beat ! I would like to apprentice while you amend your website, how could i subscribe for a blog site? The account helped me a acceptable deal. I had been a little bit acquainted of this your broadcast offered bright clear concept

  5. We are a group of volunteers and starting a new scheme in our community. Your website provided us with valuable info to work on. You’ve done an impressive job and our entire community will be grateful to you.

  6. You are my aspiration, I possess few blogs and sometimes run out from post :). “Actions lie louder than words.” by Carolyn Wells.

  7. I do believe all the ideas you have presented to your post. They are really convincing and will certainly work. Still, the posts are too quick for novices. May just you please lengthen them a little from subsequent time? Thank you for the post.

  8. I’ll equipment this review in the direction of Two patterns of persons: existing Zune home owners who are thinking about an update, and men and women hoping in direction of determine in between a Zune and an iPod. (There are other avid gamers relevance looking at out there, like the Sony Walkman X, yet I assume this features oneself plenty of details to produce an mindful choice of the Zune vs avid gamers other than the iPod line as perfectly.)

  9. Hi, i think that i saw you visited my website so i came to “return the favor”.I’m trying to find things to enhance my web site!I suppose its ok to use a few of your ideas!!

  10. I have been surfing on-line more than three hours lately, yet I never discovered any interesting article like yours. It¡¦s lovely worth sufficient for me. Personally, if all website owners and bloggers made good content material as you did, the net will likely be a lot more useful than ever before.

  11. whoah this blog is wonderful i love reading your posts. Keep up the good paintings! You already know, many people are looking around for this info, you could help them greatly.

  12. Wow! This could be one particular of the most useful blogs We’ve ever arrive across on this subject. Basically Wonderful. I am also an expert in this topic therefore I can understand your effort.

  13. Definitely believe that which you said. Your favorite justification seemed to be on the web the easiest thing to be aware of. I say to you, I certainly get irked while people think about worries that they just do not know about. You managed to hit the nail upon the top and defined out the whole thing without having side effect , people can take a signal. Will likely be back to get more. Thanks

  14. Hands down, Apple’s application shop wins by a mile. It really is a substantial alternative of all forms of apps vs a fairly unhappy variety of a handful for Zune. Microsoft contains applications, specially within the realm of video games, yet I am not indeed I might need to have in the direction of guess upon the upcoming if this element is vital in the direction of on your own. The iPod is a a great deal greater option in that circumstance.

  15. The refreshing Zune browser is incredibly constructive, yet not as very good as the iPod’s. It is effective nicely, yet isn’t really as immediate as Safari, and incorporates a clunkier interface. If on your own at times software upon having the internet browser that’s not an issue, however if you are coming up with in the direction of study the internet alot towards your PMP then the iPod’s larger exhibit and superior browser might be necessary.

  16. I believe this is among the most significant information for me. And i’m satisfied studying your article. However want to statement on few general issues, The web site taste is perfect, the articles is truly great : D. Good activity, cheers

  17. Somebody necessarily lend a hand to make critically posts I would state. This is the very first time I frequented your website page and up to now? I surprised with the research you made to create this particular submit extraordinary. Excellent activity!

  18. Hiya, I am really glad I’ve found this information. Today bloggers publish just about gossips and net and this is actually frustrating. A good website with exciting content, this is what I need. Thanks for keeping this web site, I’ll be visiting it. Do you do newsletters? Can not find it.

  19. I am really impressed with your writing skills as well as with the layout on your blog. Is this a paid theme or did you modify it yourself? Anyway keep up the excellent quality writing, it’s rare to see a nice blog like this one nowadays..

  20. Good post. I study one thing more challenging on completely different blogs everyday. It would always be stimulating to learn content from other writers and apply a little something from their store. I’d favor to make use of some with the content material on my weblog whether or not you don’t mind. Natually I’ll provide you with a link on your net blog. Thanks for sharing.

  21. This is becoming a little bit far more subjective, nonetheless I significantly want the Zune Market place. The interface is colorful, incorporates even further aptitude, and some amazing functions which include ‘Mixview’ that allow for oneself abruptly check out related albums, music, or other people identical in the direction of what you happen to be listening towards. Clicking on one particular of those people will centre upon that product, and a further mounted of “neighbors” will come into feeling, making it possible for yourself toward navigate around investigating by related artists, music, or end users. Chatting of users, the Zune “Social” is also best fun, permitting oneself locate many others with shared tastes and starting to be buddies with them. Your self then can hear to a playlist generated primarily based on an amalgamation of what all your buddies are listening toward, which is way too fascinating. Individuals nervous with privateness will be relieved in the direction of notice you can avert the general public versus viewing your person listening behaviors if yourself as a result just take.

  22. Quality blog brings quality monitoring and changes mind of intelects.A small donation you may be interested.Visit my blog

  23. Thanks for publishing this awesome article. I’m a long time reader but I’ve never been compelled to leave a comment. I subscribed to your blog and shared this on my Twitter. Thanks again for a great article!

  24. I’ll devices this study in direction of Two styles of us residents: recent Zune owners who are thinking of an up grade, and us citizens making an attempt in direction of choose concerning a Zune and an iPod. (There are other gamers relevance looking at out there, which include the Sony Walkman X, nonetheless I anticipate this presents your self ample info in direction of create an knowledgeable alternative of the Zune vs avid gamers other than the iPod line as properly.)

  25. Zune and iPod: Most Those evaluate the Zune to the Touch, still as soon as looking at how skinny and shockingly little and light-weight it is, I take it to be a very exceptional hybrid that brings together properties of both the Contact and the Nano. It’s fairly vibrant and beautiful OLED screen is a little bit smaller than the contact screen, yet the player alone feels fairly a little bit more compact and lighter. It weighs over 2/3 as considerably, and is drastically lesser within width and peak, while remaining specifically a hair thicker.

  26. This is turning into a bit much more subjective, however I a great deal prefer the Zune Sector. The interface is vibrant, has excess flair, and some neat attributes such as ‘Mixview’ that enable yourself quickly check out similar albums, new music, or other buyers comparable toward what you happen to be listening in the direction of. Clicking upon a single of all those will center upon that product or service, and a different fastened of “neighbors” will occur into feeling, permitting yourself in direction of navigate close to investigating by related artists, songs, or users. Talking of users, the Zune “Social” is as well very good enjoyment, letting by yourself discover others with shared choices and turning into mates with them. Oneself then can pay attention towards a playlist generated based mostly on an amalgamation of what all your friends are listening towards, which is much too thrilling. All those worried with privateness will be relieved toward realize oneself can protect against the community towards seeing your unique listening behavior if you so choose.

  27. This is using a little bit added subjective, but I substantially prefer the Zune Sector. The interface is vibrant, consists of a lot more aptitude, and some cool functions like ‘Mixview’ that let your self suddenly see related albums, songs, or other buyers comparable toward what you happen to be listening in direction of. Clicking on a single of all those will middle on that product, and one more mounted of “neighbors” will occur into watch, allowing for oneself in direction of navigate over looking into by means of related artists, new music, or customers. Speaking of buyers, the Zune “Social” is also superb exciting, letting by yourself identify many others with shared preferences and getting mates with them. On your own then can pay attention towards a playlist made centered upon an amalgamation of what all your mates are listening in direction of, which is in addition enjoyable. People fearful with privacy will be relieved to realize by yourself can stay away from the general public versus looking at your unique listening routines if oneself as a result consider.

  28. I’ll machines this evaluate toward Two versions of men and women: current Zune owners who are looking at an improve, and human beings making an attempt in the direction of come to a decision concerning a Zune and an iPod. (There are other players worthy of considering out there, such as the Sony Walkman X, yet I expect this presents on your own ample information and facts to create an knowledgeable preference of the Zune vs avid gamers other than the iPod line as very well.)

  29. The refreshing Zune browser is remarkably Terrific, nonetheless not as Great as the iPod’s. It will work nicely, yet just isn’t as quick as Safari, and incorporates a clunkier interface. If yourself occasionally method upon working with the website browser that is not an issue, nevertheless if you happen to be designing toward go through the world wide web alot in opposition to your PMP then the iPod’s greater screen and improved browser may possibly be significant.

  30. Zune and iPod: Greatest individuals look at the Zune towards the Contact, yet right after observing how slender and astonishingly small and light-weight it is, I test it in the direction of be a very exclusive hybrid that brings together characteristics of possibly the Touch and the Nano. It’s fairly colourful and lovely OLED display is a little bit smaller than the touch screen, but the participant by itself feels Very a little bit more compact and lighter. It weighs over 2/3 as significantly, and is drastically more compact inside width and peak, whilst currently being specifically a hair thicker.

  31. The Zune concentrates on getting a Transportable Media Player. Not a world wide web browser. Not a sport machine. Potentially within just the future it’s going to do even much better in individuals areas, still for currently it really is a superior path in the direction of organize and listen to your new music and videos, and is with no peer in just that respect. The iPod’s benefits are its web going to and programs. If people stable extra compelling, potentially it is your excellent decision.

  32. 995249 433929This will probably be a fantastic web internet site, will you be involved in performing an interview regarding how you developed it? If so e-mail me! 598469

  33. This is starting to be a bit more subjective, but I substantially want the Zune Current market. The interface is vibrant, consists of a lot more aptitude, and some interesting attributes including ‘Mixview’ that make it possible for by yourself out of the blue look at very similar albums, songs, or other people equivalent in the direction of what you’re listening in the direction of. Clicking on one particular of people will heart on that product or service, and an additional established of “neighbors” will occur into viewpoint, enabling you in the direction of navigate close to researching by means of very similar artists, audio, or buyers. Speaking of end users, the Zune “Social” is too suitable exciting, allowing on your own come across some others with shared preferences and turning into buddies with them. On your own then can listen in the direction of a playlist produced centered on an amalgamation of what all your buddies are listening in the direction of, which is on top of that fascinating. All those apprehensive with privateness will be relieved towards notice your self can avert the general public versus seeing your individual listening patterns if oneself consequently come to a decision.

  34. I got what you intend, thanks for putting up.Woh I am pleased to find this website through google. “You must pray that the way be long, full of adventures and experiences.” by Constantine Peter Cavafy.

  35. Thanks for sharing superb informations. Your site is so cool. I’m impressed by the details that you have on this website. It reveals how nicely you understand this subject. Bookmarked this web page, will come back for extra articles. You, my pal, ROCK! I found just the information I already searched everywhere and simply could not come across. What a great web-site.

Leave a Reply

Your email address will not be published.