CEO Twitter Scoreboard September Update: “CEO as Voice & Visionary”

twitter-scoreboard-ceo-
© TECHtionary.com

Updated September 1 – 2016

The Winner is !

Richard Branson
Richard Branson

The top Twitterer is Richard Branson @richardbranson with 8.25 million gaining 190,000 followers and certainly the most engaged CEO with 3-Star rating.

As reported by Entrepreneur magazine, here are:

Four Ways Richard Branson Does Social Media

  1. He connects on the most human of levels.
    2. He uses social media to drive traffic to the Virgin website.
    3. He has fun.
    4. He welcomes input from customers.

The biggest gainer in the business world is Elon Musk @elonmust with 4.94 million followers and 330,000 new followers. Click here to get listed, corrections, additions, and Twitter help.

BACKGROUND: “CEO as Voice & Visionary”

richardbranson-purposeIn a number of meetings, conversations and email exchanges I sought to determine what CEOs see in their own social media efforts. Here are some of the ideas given privately:

  • “The CEO is the “visionary” for the company and as the CEO that vision gets lost in all the corporate media related to our products and solution. Twitter has given me the freedom to bypass all the corporate communications “silos” and speak directly to all our employees as well as other interested stakeholders. I understand compliance regulations often limit the message but investor relations is a separate matter. Twitter gives me the freedom to talk about how we are doing and how we are helping customers and all humanity. It gives me the freedom to talk from my heart about what we are doing and what we could be doing more of.”
  • “No better person who, if alive, would be using Twitter is Steve Jobs. He was a passionate communicator and was the ‘soul’ of Apple then and still now. If you have an iPhone or iPad you have Steve with you and that is what the CEO can do and must to have an impact on global society.”
  • “I see the CEO as the ‘soul’ of the company as all the people who work here must have compassion for our customers and everyone we see or touch. ‘Pay it forward’ is not just a cup of coffee but a reason to help everyone, ever chance we can. Twitter gives me the means to get that message across not once but everyday and everyway. Yes, I have learned that lesson that it is not just once-and-done but continuous communications to tell everyone our message.”

There were many other ideas expressed by CEOs and in different ways as they all saw the need to find their own “voice” in creating messages understanding all too well that it was a complex process.

Customer Communications

Support – Twitter is a must-have to respond to customer comments, concerns and questions. Rather than call you, customers post on Twitter using the famous hashtag #fail to express their concerns. Yes, this is a public rebuke to your solutions which if you don’t respond, can spiral out of control causing further damage to your business brand and reputation. Responding quickly and politely is critical to your reputation.

Sales – Social selling works, you can find potential customers, engage with them exploring your solution to solve their problems and helping them as well. Sales is more than selling it is helping your customers grow as well. You are also being watched by your competitors so take note to do a really great job.

Corporate – You are measured by the number of followers you have and if you only post blather or corporate sales or worse just retweeting OPC-other peoples’ content, customers will think less of you and simply buy from someone else. If you think it is just for promoting your corporate blogs and blather, you are likely missing out on how customers really feel about you as its not broadcast media anymore, it is social media.

If you still ask “why” Twitter, the answer is both easy and hard. The easy answer is – it is a really new way to connect with your customers and provide great customer service. The hard answer is customers just buy from someone else.

CEO Xcelerator

In today’s business-political-social world, you are measured by many factors including the number of Twitter followers you have. In fact, many surveys have found that websites in general are perceived as passive customer communication tools with Twitter being a far more proactive customer-engaging tool. These surveys have also found an increasing number of customers go to your Twitter account before they go to your website doing “due diligence” on you looking for call-to-actions, thought leadership and content useful in their purchasing as well as customer complaints regarding your solution. Your client may not have a Twitter business account but they may have a personal account and their advisors may as well. You can also see how in some small way John Legere’s Twitter efforts have also impacted the price of the stock.

As noted Twitter expert Evan Kirstel just named #5 of Top B2B-Business-to-Business Influences more than 80K up 10K followers in August stated, Twitter is not just way to meet new prospects and partners, it IS the way you run your company. If you aren’t engaged, your competition likely is!” That is, CEO’s are beginning to see the real value of Twitter not just for their company but for their role as CEO in the company they run. The New Social Media Engaged CEO as “The ultimate value of any CEO is the price of the stock and social media can impact that.”

If you are a CEO or C-Level we can help you and your company use Twitter to gain-retain followers and customers, here is an option called CEO Xcelerator from Evan Kirstel:

“As a CEO one of my greatest challenges to customers, staff and others, is communication. With the help of Evan, I am now communicating more effectively and engaging with more audiences which is having a positive impact on our business. Evan recognizes the ultimate value of the CEO is having an impact on the revenue and brand value of the business.”

Here are some of the services provided:

– Personal and confidential executive mentoring and consultation on goals, style and messaging for ondemand and scheduled planning sessions

– Personal guidance on postings

– Custom curated content development from planned, ongoing and crisis communications planning

– Hourly, daily, weekly custom curated Twitter and Linkedin posts

– Review of Twitter Notifications and content guidance and compliance

– Review of Twitter Impressions metrics to understand content traffic

– Personal introductions to customers, strategic partners and key social media leaders

– Review and reports, as needed to measure gain-retain value

Evan Kirstel
Evan Kirstel

 

For a private and confidential consultant contact Evan 978-761-1524 or kirstel@gmail.com To get started follow Evan on Twitter @evankirstel and on Linkedin.

 

 

The purpose of this article is to not just talk about HOW CEOs Twitter but which CEO has the highest number of Followers which is not the only measure of the CEO’s social presence but certainly a viable one.

twitter
twitter

Click here to get listed, corrections, additions, and Twitter help. We apologize for omissions or errors.

TECH CEO’s: Gains+ and Losses- during August 2016

twitter-scoreboard-ceo-

TECH CEO’s: Gains+ and Losses- during August 2016
Company
Twitter Name
Followers
+/- since 8/1
Star Rating
Notes
Richard Branson
@richardbranson
8,250,000
190,000
***
Global, company, customer engagement
Mark Cuban
@mcuban
5,420,000
120,000
*
Personal topics
Lord Sugar Amshold
@Lord_Sugar
5,200,000
New
**
Global
Elan Musk Telsa/Spacex
@elonmusk
4,940,000
+330,000
**
Space pics
Jack Dorsey
@jack
3,820,000
+30,000
**
Social issues
Tim Cook Apple
@tim_cook
3,400,000
+140,000
**
Apple promotion
John Legere
@JohnLegere
2,910,000
+110,000
***
TMobile and event promotion
Marissa Mayer Yahoo
@marissamayer
1,630,000
+50,000
*
Business topics
Tony Fernades AirAsia
@tonyfernandes
1,080,000
New
***
Airline and global topics
Satya Nadella MSFT
@satyanadella
1,040,000
+20,000
***
MSFT promotion & global tops
Warren Buffett Berkshire
@WarrenBuffett
1,190,000
+20,000
Only 1 posts in 2016
Michael Dell
@MichaelDell
967,000
+21,000
*
Dell promotion
Aaron Levie Box
@levie
438,000
+4,000
**
Political topics
Jeff Weiner Linkedin
@jeffweiner
360,000
+45,000
**
Global business
Marc Benioff Salesforce
@Benioff
247,000
+8,000
***
Social issues
Meg Whitman
@MegWhitman
235,000
0
Northing since 2011
Dave Asprey BPNutrition
@bulletproofexec
164,000
New
**
Food topics
David Gold West Ham United FC
@davidgold
153,000
+1,000
***
Sports and charities
Gurbaksh Chalal
@gchahal
134,000
New
Hidden tweets
Marcel Claure Sprint
@marceloclaure
131,000
+3,000
***
Company, family and charity topics
Jeffrey Bezos Amazon
@JeffBezos
133,000
+4,000
**
Space issues
Debra Ruh RuhGlobal
@debraruh
124,000
+1,000
***
Health, caring and charity topics
Mark Zuckerberg
@MarkZuckerbergF
104,000
+3,000
Nothing since 2010
Holly Ransom Emergent
@HollyRansom
93,500
New
***
Global topics
Larry Ellison Oracle
@larryellison
92,800
+200
Nothing since 2012
Michale Brenner MKTGnsiders
@BrennerMichael
71,900
+400
*
Marketing SEO topics
Mike Kawula SocialQuant
@MikeKawula
70,100
+1,900
*
Company topics
Spencer Rascoff Zillow
@spencerrascoff
67,000
+13,200
***
Company topics
Aseem Badshad Socedo
@aseemb
58,800
+2,200
*
Company topics
Jacqueline Gold – Ann Summers
@Jacqueline_Gold
55,900
+100
*
Fashion, family topics
David Meltzer Sports1Mkt
@davidmeltzer
54,100
New
*
Sports
Caen Contee Connect
@caencontee
53,400
+500
*
Company
Danny Gibson Inkster
@DannyG_inkster
53,500
+1,200
*
Culture
JM Alvarez-Pallete Telefonica
@jmalvpal
50,100
+100
*
Global
Danielle Morrill Mattermark
@DanielleMorrill
49,400
New
**
Company and global
Josef Holm Krowdster
@josefholm
45,900
+1,800
*
Crowdfunding
Rui Delgado Berrymetrics
@rui
44,700
New
**
Global
Brit Morin Brit
@brit
42,800
New
**
Family and company
Jason Will Zipkick
@jasonbwill
33,000
+200
*
Food
Lee Ann Allman Sandton
@leeannallman
33,400
1,500
**
Global
David Jones One Young World
@davidjonesOYW
32,000
New
**
Global
Sebastian James Dixons
@DCSebJ
31,400
New
Company
Ronan Dunne Verizon
@ronandunneo2
30,700
New
***
Global
Cheryl Burgess BlueFocus
@ckburgess
28,900
+100
*
Company
Yaqui Nunez Quierolabya
@yaqui
26,100
New
**
Global
Keith Krach Docusign
@KeithJKrach
25,800
+1,700
**
Company, tech
Jon Ferrar Nimble
@Jon_Ferrara
25,700
+200
*
Company
MariAnne Vanella Vanella Group
@VanellaGroup
25,500
+1,100
**
Business topics
Gil Eyal Hyprbrands
@gileyal
24,900
+400
Random
Sherry Chris
@sherrychris
24,500
+300
**
Fashion, family, other
David Prasser Startuscc
@DavidRPrasser
23,200
+100
**
Company, tech
Chuck Robbins Cisco
@ChuckRobbins
19,600
+300
**
Company, tech
Nicelle McCall BoldGuidance
@Nichelle_McCall
18,100
+100
**
Startup
Ayah Bdeir Littlebits
@ayahbdeir
17,900
+700
**
Company promotion
David Thodey x-Telstra
@davidthodey
17,900
+100
Global
Ginny Rometty IBM
@GinniRometty
17,600
+200
No posts
Stephen Kelly SageGroupPLC
@SKellyCEO
17,500
+100
**
Global, tech
Reed Hastings
@reedhastings
17,500
+700
Political – social
Mattan Griffel Onemonthedu
@mattangriffel
16,600
New
**
Tech, startup
Helena Morrissey Newtonim
@MorrisseyHelena
16,100
New
**
Humanitarian
John Donahoe Paypal
@Donahoe_John
14,200
+100
No posts since 2015
Jack Parsons YourfeedUK
@JackParsons_CEO
13,900
New
Tech, brand
Jonathan LaCoste Jebbit
@lacostejonathan
14,100
New
**
Tech, SMM
Mark Bertolini Aetna
@mtbert
13,700
+200
**
Global topics
Mark Hurd Oracle
@MarkVHurd
12,900
+100
**
Company, tech
Tom Mendoz Netapp
@TomMendozaTalks
12,800
+800
**
Company, sports, tech
Jan Owen Young Australians
@JanOwenAM
12,600
+100
**
Global, startups
Jeremy Bloom Integrate
@JeremyBloom11
12,500
+200
**
Company, self-promo
Paul F. Calero Havas
@Paul_Framp
11,700
New
**
Global
Dheeraj Pandey Nutanix
@trailsfootmarks
11,600
New
**
Company
Kathryn Parsons Decoded
@KathrynParsons
11,300
New
*
Global, startups
Brandon Foo Polymail
@foolywk
11,200
+200
*
Company
Ophir Gottlief CMLviz
@OphirGottlieb
11,000
+300
**
Fintech
Brian Krzanich Intel
@bkrunner
11,000
+500
**
Company promotion
Scott Brown Bounce.io
@sbrown
10,800
+100
**
Company promotion & lifestyle
Jeremy Burton EMC
@jburton
10,800
+500
**
Company promotion
Justin Holland Healthjoy
@JH_HealthJoy
9,962
+187
**
Medical, startup
Francois Goube Cogniteev
@francoisgoube
9,741
+22
**
Business Startup topics
Bradford Glaser HRDQ
@HRDQBrad
9,648
+39
**
Management, tech
Wes Hayden Virtual Hold
@weshayden
9,610
-54
**
Tech topics
Sara Bird Moz
@SarahBird
8,840
+30
**
Company, tech
Briand Bosche GoSlope
@BrianPBosche
8,667
+351
**
Company, tech
Jack Salzwedel
@amfamjack
7,801
+236
***
Company topics
Jerry Colonna RebootHQ
@jerrycolonna
7,628
+60
**
Global
Arlo Gilbert Televero
@arlogilbert
7,621
+35
**
Global topics
Pat Gelginger Vmware
@PGelsinger
7,593
New
**
Company
Brad Smith Intuit
@IntuitBrad
7,301
+111
**
Company-personal promotion
Ola Rollén
Hexagon
@OlaRollen
6,848
+230
*
Personal interests
Jeff Haynie Appcelator
@jhaynie
6,810
+53
**
Global topics
Gregarious Narain Chute
@gregarious
6,527
+1
**
Personal t
Martin Gilbert – Aberdeen
@MartinGilbert83
6,127
+409
**
Industry
Bart Lorang FullContact
@bartlorang
5,638
+58
**
Company, tech
Alex Raymond Kapta
@afraymond
5,366
+9
**
Sales and Customer topics
Karim Abouelnaga PMPUSA
@KarimAbouelnaga
4,921
+468
**
Team building
James Park Fitbit
@parkjames
4,500
New
Company
Ludovic Huraux Shapr
@LudovicHuraux
4,160
+56
Company promotion
Valerie Jennings JSMM
@valeriejennings
4,107
+57
**
Startup issues
Eric Litman Medialets
@ericlitman
4,097
-7
Company promotion
Helmuth Fuchs Moneycab
@buddli
4,098
+286
**
Global, startups
Johnny Katz Varick North
@JohnnyJKatz
3,885
+43
Company
Geeman Yip BitTitan
@GeemanYip
3,871
+170
**
Company, startups
Carter Hostelley Leadtail
@carterhostelley
3,671
+55
**
Sales, tech
Bruce Broussard Humana
@brucedbroussard
3,663
+161
Company topics
Martin Bouygues
@MartinBouygues
3,568
+27
Business topics
Mat Ellis Cloudability
@MatEllis
3,489
0
*
Company promotion
Julie Wainwright RealReal
@RealRealJulie
3,490
+2
**
Business/political topics
Ankur Nagpal
@ankurnagpal
3,417
+27
*
Company
Michael Biddick Fusion PPT
@michaelbiddick
3,225
New
*
Company
Nick Kullin Second Flight
@NickKullin
3,243
+188
Personal
Rami Essaid Distil
@ramiessaid
3,147
+63
**
Company-personal promotion
Cindy Whitehead ThePinkCeiling
@cindypinkceo
3,143
New
***
Women in business
Adam Broadway NearMeco
@abroadway
2,949
+99
**
Marketing
Shai Berger Fonolo
@shaiberger
2,557
+10
**
Global
Xavier Rolet London Stock Exchange
@xrolet
2,471
+31
**
Fintech
Dan Lynn Agildata
@danklynn
2,338
New
**
Random
Simon Segars ARM
@simonsegars
2,270
+12
**
Company, caring
Carmen Gonzales Sys-Con
@GonzalezCarmen
2,154
+46
**
Cloud
Tanya Prive OneVest
@TanyaPrive1
2,112
+12
Startup
Kent Thiry
DaVita
@KentThiry
2,016
+92
***
Company and health topics
G. Krista Morgan P2Bi
@krismtl
1,948
+28
**
Company Topics
Zach Supalla Particle
@zs
1,940
New
*
Random
Michael White e4Strategies
@e4VoIP
1,894
New
*
Random
Jon Stein Kettera
@JonSteinCEO
1,865
Vittorio Colao Vodafone
@vitt61
1,880
+18
Global topics
Nina Simosko NTTi3
@ninasimosko
1,842
+4
**
Security and women in business
TJ Parker PillPack
@tjparker
1,815
+77
**
Misc topics
Derek Rogers Generous Tickets
@Calgaryrogers
1,784
+74
**
Fintech
Richard Jones EngageSciences
@oldstriker
1,766
New
**
Company, biz
Ahmad Chatila Sunedison
@AhmadRChatila
1,676
-52
**
Solar business topics
Edward Kim Gusto
@edawerd
1,641
New
Company
Jens Nylander Automile
@nylanderjens
1,567
New
*
Company
Andre Durand Ping
@andredurand
1,528
+19
Cybersecurity, caring
James Hagan Noinc
@jhagen
1,511
+31
**
Edtech
Sanjay Verma Skv_India
@skv_india
1,510
+28
**
Global
Jason Tan SiftScience
@jasontan
1,458
+36
Tech
Ranvir Gujral Chute
@ranvir
1,446
+7
Chute promotion
Anke Corbin Globig
@ankec
1,423
New
**
Women, startups, VC
Justin Gray Myleadmd
@Jgraymatter
1,396
+96
**
B2B, sales
Ed Clark Atlanta Motor Speedway
@EdClarkAMS
1,348
+13
Car topics
Jerry Kennelly Tweak
@jerrykennelly
1,322
+14
Company
David Morken Bandwidth
@DavidMorken
1,316
+42
**
Business Topics
Carol Barash Story2
@CarolBarash
1,298
+18
**
Edtech, startups
Peter Dicksion Wegreenlight
@PeterJDickinson
1,300
+166
**
Company, startups
Chris Neumann Datahero
@ckneumann
1,173
+3
*
Company promotion
Andrei Soroker Kato.im
@abs
1,162
+44
*
Lifestyle topics
Dhaval Shah Ganjaboxes
@CEODhaval
1,133
New
Industry
Sagar Modi QuiphMedia
@sagarmodi91
1,077
+689
**
Startups
Alex Bisbe Whisbi
@Alexbisbe
1,007
New
*
Company
Daniel Saks Appdirect
@danielsaks
990
+14
*
Company promotion
Avi Freedman Kentikinc
@avifreedman
982
+90
*
Random
Tom Coburn Jebbit
@TomCoburn1
980
New
**
Startups
Simon Knapp Pixmoto
@simonknapp
972
+18
**
Marketing, Tech
Sasanka Atapattu Launchsource
@SasankaAtapattu
969
+8
**
Career
Michael Tessler Broadsoft
@michael_tessler
945
+19
**
Company
Don Brow ININ
@DonBrownIndy
938
New
Company
John Gabbert
@john_gabbert
929
+37
**
Venture capital issues
Sean Kelly GetWuf
@SkellyandCo
875
New
*
Personal
Walter Knapp Sovrn
@wtknapp
839
+6
**
Business topics
Ivelin Ivanov Telestax
@ivelini
788
New
**
Cloud
Paul Vincent Neuranet
@pcvincent
761
+295
**
Startups, Tech
David Walsh Genband
@walshgenband
729
0
**
Company
Jed Ayres IGEL
@jedayres
720
+6
Tech
Alex Devkar Conspire
@alexdevkar
675
New
Random
Jim Kavanaugh WWT
@jimpkavanaugh
682
+41
**
Company, Tech, Sports
Gilles Schnepp Legrand
@gilles_schnepp
659
+14
In French
Bryan Leach Ibotta
@bryan_leach
655
New
Startup
John Paller Lakeshore
@PallerJohn
644
+28
**
Leadership
Chad Gundry Bragshare
@ChadGundry
608
+375
**
Business
Jeff Green TheTradeDeskInc
@jefftgreen
583
Nothing since 2015
Larry Page Google
@q_larrypage
577
+23
Nothing since 2013
Anthony Rhem AJRhem
@tonyrhem
562
+12
**
Leadership, Tech
Lee Moyated Mayer The Havenly
@ellemot
554
New
Lifestyle
Anurag Lal Infinite Covergence
@Anuragl
503
+104
**
Mobile, Tech
Andrew Fischer Choozle
@AndrewFischer_1
479
New
**
Startups
Jason Eckenroth ShipCokmpliant
@JRoth
474
+8
Startup/Business
Fred Coon
@FredCoonSCC
427
+4
**
HR topics
Oliver Sloane SCM World
@oliversloane
418
+21
Company topics
Scott Saxberg
Crescent Point Energy
@YSaxberg
415
+4
Industry topics
Itay Rosenfeld Voxbone
@Voxitay
410
+90
**
Tech topics
Dana Allison ImYourDoc
@DAllison24
391
+6
*
Sports, Meds
Ronald Egas Werkspot
@RonaldEgas
367
New
**
Tech
Seamus Nally Qwipit
@seamus5
362
New
Startup
Tom Cox GetCandl
@mentelligence
350
+18
*
Vet-Tech
Theresa Szczurek Radish
@TheresaSzczurek
349
New
*
Tech
Matt Medeiros StorageCraft Tech
@MattTMedeiros
343
New
Nothing since 2015
Chris Terrill Home Advisor
@Chris_Terrill
342
New
Nothing since 2015
Art Gilliland Skyport
@ArtGilliland
337
+3
*
Security
Dayton Turner Voxter
@daytonturner
316
New
**
Personal
Cathy Engelbert Deloitte
@CathyEngelbert
309
+75
**
Company, Business
Adnan Lawai
@adnanlawai
264
+1
Company promotion
Sean Foster Crowdtap
@sfoster1982
248
+4
*
Company promotion
Jay Swayze BluArc
@Jay_Swayze
233
-14
Business Topics
Pablo Graiver
@1graiver
231
+4
**
Global
Scott Carr Modria
@J_Scott_Carr
221
-1
Nothing since 2015
Reza Khadjavi Trysloelace
@rezakhadjavi
220
New
Company
Bob Cagnazzi Presidio
@bcagnazz
219
New
Mark Woodward Invoca
@MarkEWoodward
208
+2
*
Company
Vik Verma 8×8
@VikVerma8x8
203
+23
**
Company, Tech
Tom Benton DMA USA
@TJBenton
191
+20
**
Business
Vijay Sikka Sikka Soft
@vijaysikka
190
+2
*
Company
Wendi Burkhardt Silvernest
@WendiBurkhardt
180
+12
**
Company
John Tayer Boulder Chamber
@BoulderTayer
141
+203
**
Business
Mark Hellinger Xyleme
@mhellinger
122
+2
Company promotion
George Powell EasyBeauty
@GeorgeLPowell
122
New
**
Business
David Messenger
@davidrjm
106
+2
Mobile topics
Rachel Carlson Guild Education
@rach_r_carlson
109
+9
*
Education
Frank Fawzi Intelepeer
@frankfawzi
94
+3
Company
Ittai Bareket
@IttaiBareket
86
+1
*
Tech topics
Gary Testa Star2Star
@GaryDTesta
79
New
Company
Sandeep S – Smartify
@sandeeps24
74
New
Startups
Daniel Serpico FusionStorm
@daniel_serpico
57
+2
Business
Bashir Khairy Envision
@BashirKhairy
49
+1
*
Business
Rod Gaboury Yorktel
@rgaboury1
35
+7
*
Company
Nortbert Reithofer
BMW
secret
Paul Jacobs Qualcom
@paulejacobs
secret
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iPhone/iPad Apps

Here are some of the IQ Award-winning iPhone/iPads, we don’t solicit new apps, however, glad to consider joint marketing and development.

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Here some of the other available apps on iTunes.

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Rewards/loyalty programs are proven to rapidly gain and significantly retain customers, increase faster repeat, upsell, crossell revenues and accelerate customer engagement.

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